Meta Ads Manager

DISCLOSURES

The statements contained in this document are not intended to be all-inclusive. They represent the general scope and level of work expected under this engagement. Responsibilities may evolve over time based on client needs, technological changes, and business growth. The Company will notify the contractor of any material modifications to this scope of work.

ABOUT THE COMPANY

Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement solutions for companies in real estate, property management, hospitality, healthcare, and service-based industries across the United States.

Within its Digital Marketing & Growth Division, EMS manages performance-driven advertising systems for U.S.-based clients. The Company’s approach combines Google Ads strategy, advanced conversion tracking, CRM integration, and structured reporting to ensure marketing investments translate into measurable business outcomes.

CLASSIFICATION: Exempt – Independent Contractor (Non-U.S., W-8BEN)

COMPENSATION RANGE: ₹500 – ₹625 INR per hour (this is not USD).  Equivalent to approximately USD $6.00–$7.50 per hour, based on experience, platform expertise, and performance history.

LOCATION: India (Remote).This is an India-based independent contractor engagement. This is NOT a U.S.-based position, and compensation is paid in Indian Rupees (INR), not U.S. dollars.

POSITION TITLE: Google Ads Manager & Performance Analytics Specialist

DIVISION: Marketing & Sales

ACCOUNTABLE TO: Chief Marketing & Sales Officer

WORK SCHEDULE:Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.). The contractor must be actively available during these hours to collaborate with U.S.-based leadership and client stakeholders.

POSITION OVERVIEW

The Google Ads Manager & Performance Analytics Specialist is responsible for the full lifecycle management of Google Ads accounts and the supporting analytics infrastructure required to measure, optimize, and scale performance.

This role is both strategic and technical. It requires the ability to build and manage high-performing paid search campaigns while also ensuring that all marketing data flows accurately through Google Analytics 4 (GA4), Google Tag Manager (GTM), GoHighLevel (GHL), and related tracking systems.

The Specialist must be comfortable operating at the intersection of advertising strategy, budget control, technical implementation, and performance analytics. Accuracy, organization, and accountability are critical components of this role.

ROLE OBJECTIVE

The objective of this position is to:

• Generate measurable lead and revenue growth through Google Ads
• Maintain accurate and compliant conversion tracking systems
• Ensure CRM and ad platform attribution alignment
• Improve cost efficiency across campaigns
• Deliver consistent, structured performance reporting
• Success is defined not just by traffic generation, but by verified, attributable outcomes inside the client’s CRM and business systems.

KEY RESPONSIBILITIES

• Google Ads Strategy & Campaign Management
• The Specialist will lead strategy, buildout, and optimization of Google Ads accounts, including:
• Conducting structured discovery to understand client services, margins, geographic targets, and KPIs
• Designing scalable campaign architectures (Search, Performance Max, Display, Remarketing, YouTube where applicable)
• Performing keyword research, search term audits, and competitive analysis
• Developing negative keyword frameworks
• Writing and testing high-performing ad copy and extensions
• Managing bid strategies and adjusting targeting settings
• Monitoring Quality Score, impression share, and conversion trends
• Scaling profitable campaigns while maintaining efficiency thresholds
• Budget Oversight & Performance Optimization
• The contractor will maintain active financial oversight of advertising spend by:
• Monitoring daily and weekly pacing
• Reallocating budgets based on performance data
• Identifying underperforming segments and reducing waste
• Maintaining target CPA, CPL, or ROAS benchmarks
• Documenting optimization actions and rationale
• Budget discipline and performance accountability are core expectations of this role.
• Conversion Tracking & Analytics Infrastructure
• A critical function of this position is maintaining accurate tracking and attribution systems.

Responsibilities include:

• Configuring and managing GA4 event tracking
• Building and maintaining Google Tag Manager containers
• Setting up Google Ads conversion actions and enhanced conversions
• Implementing and maintaining UTM governance standards
• Configuring cross-domain tracking where required
• Implementing consent-based tracking using Cookiebot
• Configuring Google Consent Mode
• Supporting or implementing server-side tracking through Stape (sGTM)
• Conducting ongoing QA validation to prevent tracking discrepancies
• Every conversion must be measurable, verifiable, and aligned across platforms.
• GoHighLevel (CRM) Integration
• The Specialist is responsible for ensuring that advertising data aligns with CRM outcomes.
• Linking Google Ads and GA4 to GoHighLevel sub-accounts
• Ensuring accurate UTM capture
• Configuring pipeline attribution visibility
• Implementing offline conversion imports when applicable
• Conducting monthly attribution audits between ad platforms and CRM data
• Website & Conversion Optimization Support
• While not serving as a primary developer, the Specialist must:
• Audit landing pages for performance and conversion effectiveness
• Ensure proper tracking on forms, booking tools, call buttons, and chat systems
• Identify user friction impacting conversion rates
• Provide structured recommendations for improvement
• Reporting & Communication
• Clear communication is essential. The Specialist will:
• Build and maintain Looker Studio dashboards
• Deliver weekly performance summaries

Provide structured monthly reports including:

• Spend
• Conversions
• Cost metrics
• Optimization actions
• Strategic next steps
• Translate technical insights into actionable recommendations for leadership

REQUIRED QUALIFICATIONS

• 2–5 years of hands-on Google Ads management experience
• Strong proficiency in GA4 and Google Tag Manager
• Experience implementing and troubleshooting conversion tracking
• Familiarity with GoHighLevel or comparable CRM systems
• Understanding of attribution modeling and UTM structures
• Ability to work full-time aligned with U.S. Eastern Time
• Strong written and verbal English communication skills
• Reliable remote work environment and internet connectivity

PREFERRED QUALIFICATIONS

• Experience with Stape / server-side tagging
• Experience implementing Cookiebot or consent management tools
• Looker Studio reporting expertise
• Prior experience working with U.S.-based clients

PERFORMANCE METRICS (KPIs)

• Performance will be evaluated based on:
• Conversion growth and scalability
• Cost per lead/acquisition efficiency
• Budget pacing accuracy
• Tracking integrity and QA compliance
• Reporting consistency and timeliness
• Client satisfaction and retention

CAREER PATH

• As EMS expands its digital marketing division, this role may evolve into:
• Senior Google Ads Strategist
• Marketing Analytics Lead
• Digital Growth Manager
• Director of Paid Media

WHY JOIN EMS

• Fully remote India-based contractor engagement
• Stable INR compensation structure
• Exposure to U.S. business markets
• Opportunity to work with advanced tracking systems
• Clear structure, accountability, and growth potential

A digital marketing services provider delivering performance-based advertising and analytics.