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Who are we?
Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption helps users get productive faster.
- Product Analytics uncovers friction and closes adoption gaps.
- Mirror allows employees to train in safe, simulated environments.
These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
- Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
- Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year
- Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Role Overview:
As an Engineering Lead (EL3) at Whatfix, you own end‑to‑end engineering responsibility for a defined product or platform area, spanning backend, frontend, and system-level concerns. This is a hands-on leadership role where you combine strong full‑stack technical depth with people leadership to deliver scalable, reliable, and high‑quality systems.
You are the technical and execution anchor for your product area - setting the bar for design, code quality, delivery discipline, operational excellence, and customer impact. You lead from the front: writing code every sprint, making architecture decisions, and growing engineers who can independently own complex systems.
Leadership & Ownership
- Lead and manage 7–10 engineers (nos. may vary), directly and/or through other Engineering Leads
- Set clear technical and execution vision; engineers look up to you for direction, standards, and decision‑making
- Empower the team to own the product area end‑to‑end: prioritization, development, deployment, monitoring, and customer support
- Maintain a strong pulse on production health, success issues, infra costs, and operational risks
- Champion and enforce a meaningful Definition of Done, focused on long‑term quality-not checklists
- Be available to support production triage and critical incidents in collaboration with SRE
Technical Excellence (Hands‑On)
- Pick up at least one development task every sprint across backend or frontend
- Own architecture and design decisions; represent your product area in reviews and forums (including ARB)
- Uphold a high technical bar while making pragmatic trade‑offs aligned with business needs
- Proactively identify technical risks, scalability bottlenecks, and areas needing spikes or re‑architecture
- Drive reusability by investing in shared libraries, platforms, and common patterns
- Actively use Generative AI to improve developer productivity and explore AI‑first capabilities in product features
- Planning & Prioritization: Own sprint/release planning, breaking features into well-scoped tasks while balancing delivery, quality, and customer-impacting issues
- People Development & Team Building: Own performance management and coaching while building a strong, accountable team and raising the hiring bar
- Collaboration & Stakeholder Management: Partner across Product, Design, CS, Presales, and Support, guiding teams and eliminating single points of failure through knowledge sharing
Must‑Have Technical Skills
- Strong hands‑on experience in Core Java, Spring / Spring Boot, RESTful services
- Experience with JavaScript / TypeScript and modern frontend frameworks (React or equivalent)
- Proven ability to design and build large‑scale, distributed systems
- Experience with unit testing, automation, and testability‑first design
- Working knowledge of CI/CD pipelines, Docker, Kubernetes, and cloud‑native deployments
- Experience with relational and/or NoSQL databases
- Strong debugging skills across the stack
- Deep understanding of performance, scalability, fault tolerance, and high availability
Experience & Mindset
- 9 –14 years of software engineering experience with sustained ownership of complex systems
- Demonstrated success leading and mentoring high‑performing engineering teams
- Strong system design fundamentals and architectural judgment
- Customer‑first mindset with the ability to align technical decisions to business outcomes
- High ownership, bias for action, and continuous improvement mentality
Behavioral Traits We Value
- Clear, direct, and empathetic communicator
- Role model for technical rigor, ownership, and execution
- Comfortable tackling ambiguous, high‑impact problems
- Entrepreneurial mindset-turns constraints into opportunities
Why Join Us?
- Be part of a fast-growing team driving critical backend infrastructure for Whatfix products.
- Opportunity to work on modern technology stacks and contribute to systems at scale.
- Transparent growth path with clear expectations and regular reviews.
- Flexible work environment with high ownership and impactful challenges.
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
- At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
Click on Apply to know more.
