Digital Performance Marketing Specialist

The successful candidate will be responsible for driving best practice in Direct Response Always On digital marketing channels for the Group, ensuring appropriate planning and investment within priority markets/regions and on the Airline's major global initiatives in order to deliver maximum return on media investment. Apply both performance precision with planning insight and continuous optimisation to deliver a truly effective DRAO programme. What you will do: Implement a robust and relevant Direct Response Always On (DRAO) plan, ensuring that demand-driven activity is aligned with relevant global brand & tactical campaigns for the year. Responsible for identifying and recommending how the plan can be continually optimised to get maximum return on investment, while adhering to guidelines and KPIs set by the Channel Managers. Run the ongoing management and optimisation of the DRAO programme, in line with the annual DRAO plan. Set budgets for the DRAO program and provide forecasts of demand across performance marketing channels, sharing this information with Media Managers, Strategic Planners and MMCs. Support global/pan-national brand and tactical campaigns that meet the requirements for inclusion into the DRAO program. Incorporate these into the annual plan, and measure impact on the DRAO program while supporting these campaigns. Update and communicate any required changes to the requirements for inclusion. Ensure the always on marketing activity is accurately monitored and measured using available analytics tools, deriving data driven insights to make informed investment decisions. Provide regular cross channel reports and insights to Media Managers for all DRAO activity. Use business and market information, such as forward bookings, provided by the Media Managers to make relevant adjustments to the DRAO plan. Escalate any local market issues with platforms, publishers or technologies to the relevant Channel Manager or agency/partner. Rectify and escalate any local market issues with platforms, publishers or technologies across the ad tech stack if data granularity or quality issues are identified .Work collaboratively to resolve the issue, measuring changes in KPIs along the way. Share this information with the Channel Managers and Media Managers. Act as the day-to-day point of contact for relevant performance agencies/partnerships at a local market level. Share best practice ideas from across markets with the Performance Team and Channel Managers in order to foster innovation and creative thinking within demand-driven performance activities. Ensure the implementation of governance of all media activity ensuring transparency, safety and non-fraudulent activities is occurring across DRAO activities. Identify and escalate governance and fraud issues in local markets for rectification if the issues cannot be resolved locally. Ensure appropriate tagging and brand safety controls are in place. Follow Media best practice in identifying and targeting segments and audiences. Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.

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