FMCG Regional Sales Manager / Key Account Manager

Be the force behind our retail and export growth! If you're hungry to lead, hustle, and grow a wellness brand across Asia, this is your playground. Key Responsibilities 1. Retail Channel Growth Secure product listings with key malls, lifestyle concept stores, gyms, wellness chains, and pharmacy groups. Drive sell-through via retail activation plans, staff training, POP visibility, and seasonal campaigns. Build data-driven retail dashboards to track performance, sell-out, and merchandising compliance. 2. Export Market Expansion Identify and establish distribution partners in Southeast Asia, Hong Kong, Australia, and the Middle East. Oversee regulatory, logistics, and labeling requirements for market entry. Negotiate trade terms, MOQ, and joint marketing plans with export partners. 3. Sales Strategy & Leadership Develop go-to-market strategies by channel and market (RTD sachets, powder cans, etc.). Forecast and manage sales targets, pricing, and P&L performance. Collaborate with brand and operations teams to ensure supply-demand alignment and trade readiness. Build and mentor a field sales team as the business scales. 4. Relationship Management Cultivate long-term relationships with buyers, distributors, trade show organizers, and export agents. Represent Upbound at regional expos, retail meetings, and international trade events. Champion the brand's wellness-driven mission in every partnership. Ideal Candidate 5+ years of sales leadership experience in beverages, FMCG, or health & wellness brands. Proven success in launching or scaling functional/hydration drinks regionally. Strong relationships or familiarity with mall-based and lifestyle retailers (e.g., Pavilion, Isetan, Don Don Donki, Guardian, Watsons). Experience in export market setup — distributor onboarding, pricing strategy, and compliance. Strategic yet hands-on, with a hustler mindset and strong commercial acumen. Highly execution-driven, resourceful, and KPI-focused.

Emax Beauté Group is a leading beauty and wellness organization in Malaysia, home to brands such as Beauté Library, B+ Clinic, Venusde, and Curvena. We are now expanding into the functional beverage industry with Upbound, a performance hydration drink crafted for wellness-conscious and active lifestyles.