Website:
ridhiblockprint.com
Job details:
Role summary:
Owns email and SMS revenue for both brands on Klaviyo — flows, campaigns and
segmentation. For a home-décor D2C brand this channel should grow to 20–30% of Shopify
revenue, so this is a high-leverage hire. Flow-building (not just campaign blasts) is the core skill.
Key responsibilities:
• Build and optimize core Klaviyo flows: welcome, abandoned checkout, browse
abandonment, post-purchase upsell, win-back.
• Plan and send weekly campaigns (launches, offers, seasonal) for both brands.
• Grow and segment lists; manage SMS automations compliantly.
• A/B test subject lines, creative, timing and offers.
• Produce weekly reports: email/SMS revenue %, open/click/conversion, deliverability and
recommendations.
• Coordinate with the designer for on-brand email visuals.
Must-have skills & experience:
• 2–4 years running email/SMS, hands-on in Klaviyo or Omnisend — flows, not just
campaigns.
• Proven flows and campaigns that drove measurable revenue (ask for numbers).
• Strong copywriting — natural, persuasive, not robotic/AI-generated.
• Understands deliverability, list hygiene and SMS compliance.
• Data-driven: tracks email revenue % and iterates.
Nice to have:
• Shopify + Klaviyo integration experience.
• Basic HTML/CSS to troubleshoot email formatting; light design in Canva.
• Experience in fashion/home/lifestyle D2C.
Tools
Klaviyo or Omnisend, Shopify, basic Figma/Canva (a plus).
Click on Apply to know more.