Website:
revenuedemandexchange.com
Job details:
Company Description Revenue Demand Exchange is a B2B demand generation partner focused on driving revenue rather than vanity metrics. The team brings together experience from sales, content, operations, data, and creative, enabling a holistic approach to modern demand generation. By embedding with client teams, challenging assumptions, and prioritizing outcomes, the company designs campaigns that align with today’s buyer journey. Revenue Demand Exchange positions itself as a forward-thinking alternative to outdated playbooks, aiming to change how B2B demand generation is executed.
Role Description This is a full-time hybrid role for an Email Marketing Specialist, based in the Pune/Pimpri-Chinchwad Area, with flexibility for some work-from-home. The Email Marketing Specialist will plan, build, and execute email campaigns to support demand generation and lead nurturing initiatives. Daily responsibilities include segmenting audiences, setting up workflows in marketing automation platforms, optimizing templates and copy, and monitoring campaign performance. The role will also involve analyzing email metrics, collaborating with sales and content teams to align messaging, managing subscriber lists, and continuously testing subject lines, designs, and send times. The specialist will contribute to campaign strategy, ensure compliance with email regulations, and support the broader marketing team in achieving measurable revenue-focused outcomes.
Qualifications
- Strong proficiency in Email Marketing Software and Marketing Automation platforms, with experience setting up campaigns, workflows, and integrations.
- Skills in Marketing Analytics, including tracking, interpreting, and reporting on key email and demand generation metrics to optimize performance.
- Lead Generation experience, with the ability to design email funnels, nurture sequences, and conversion-focused campaigns.
- Excellent Communication skills, including clear written communication, cross-functional collaboration, and stakeholder alignment.
- Relevant experience in B2B marketing, preferably in demand generation or performance marketing.
- Familiarity with list management, segmentation, and email deliverability best practices, including compliance with applicable regulations.
- Ability to work effectively in a hybrid environment, managing time and priorities across in-office and remote work.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Hands-on experience with A/B testing, basic HTML for email templates, and collaboration with design and content teams is a plus.
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