Marketing Transformers
Website:
marketingtransformers.com
Job details:
Email Marketing & Lead Generation Executive
Job Overview:
We are looking for a proactive Email Marketing & Lead Generation Executive responsible for managing cold email outreach campaigns and generating qualified leads. The role involves setting up email infrastructure, warming up accounts, scraping leads, and managing responses through the CRM system.
Key Responsibilities:
- Execute cold email outreach campaigns to generate potential leads for the business.
- Set up email accounts and perform email warm-up processes before launching campaigns to ensure high deliverability.
- Manage and monitor email responses and channel all replies into the company CRM.
- Maintain and update the lead database for outreach campaigns.
- Scrape and research leads from various platforms and sources.
- Ensure the accuracy and quality of contact data before email campaigns.
- Track campaign performance and report on open rates, reply rates, and lead conversions.
- Collaborate with the marketing and sales teams to optimize email outreach strategies.
Requirements:
- Basic understanding of cold email marketing and lead generation.
- Experience with CRM systems and email outreach tools is a plus.
- Knowledge of lead scraping and database building.
- Strong attention to detail and organizational skills.
- Good written communication skills.
Preferred Skills:
- Familiarity with tools like Apollo, Instantly, Lemlist, Smartlead, or similar platforms.
- Basic understanding of email deliverability and domain warm-up
Click on Apply to know more.