Aspire For Her
Website:
aspireforher.com
Job details:
We are hiring on behalf of one of our clients, a growing B2B organization, for an experienced Email Marketing Specialist who can own and execute B2B email marketing and outbound campaigns, with a strong understanding of ABM, email deliverability, lead nurturing, SEO, GEO, and AEO.
The ideal candidate is hands-on with campaign strategy, email sequences, audience segmentation, personalization, email warm-up, deliverability, performance analysis, and optimization.
Key Responsibilities:
Email Marketing & Outreach: Plan, build, and execute B2B email marketing and outbound campaigns. Develop multi-step email sequences for prospecting, nurturing, follow-ups, and re-engagement. Create personalized email campaigns based on industry, company size, persona, buying signals, and funnel stage. Manage email lists, segmentation, personalization, and campaign scheduling. Continuously test and optimize subject lines, messaging, CTAs, timing, and sequence structure.
ABM (Account-Based Marketing): Develop and execute ABM campaigns targeting high-value accounts. Research target accounts, decision-makers, business challenges, and buying signals. Create account-specific messaging and personalized outreach strategies. Coordinate email campaigns with LinkedIn, content, and other outbound channels. Track account engagement and identify opportunities for sales follow-up.
Email Deliverability & Warm-Up: Manage email warm-up strategies for new and existing domains/mailboxes. Monitor sender reputation, bounce rates, spam complaints, and deliverability. Follow email authentication and deliverability best practices, including SPF, DKIM, and DMARC. Maintain healthy email lists through validation, cleansing, and suppression. Identify and troubleshoot declining deliverability or engagement.
SEO, GEO & AEO: Support organic growth through SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization). Perform keyword and competitor research. Optimize website content for search engines and AI-driven search experiences. Support on-page SEO, including titles, meta descriptions, headings, internal linking, content structure, and keyword optimization.
Required Skills & Experience: 4+ years of hands-on experience in email marketing/outbound marketing. Strong understanding of B2B email marketing and lead generation. Practical experience with ABM campaigns. Strong understanding of email deliverability and email warm-up. Experience creating and managing multi-step email sequences. Strong understanding of email performance metrics: open rate, CTR, reply rate, bounce rate, conversion rate. Working knowledge of SEO, GEO, and AEO, including on-page and off-page SEO. Experience with email marketing/outreach platforms such as HubSpot, Apollo, Instantly, Seamless, Zoho Campaign, SuperAGI, or similar tools. Experience with Google Analytics, Google Search Console, or similar analytics platforms.
Preferred Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Experience working with sales teams on lead generation and pipeline development. Familiarity with AI tools for research, content creation, personalization, and marketing automation.
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