Applore Technologies
Website:
applore.in
Job details:
Key Responsibilities:
• Plan, execute, and optimize B2B email marketing campaigns targeting global clients
• Generate qualified leads for:
Mobile App Development (iOS/Android/Hybrid)
Custom Software Development
Web Development
Product Engineering & Other IT Services
• Build and manage targeted email lists and audience segmentation
• Create automated email workflows and drip campaigns
• Perform A/B testing on subject lines, content, and CTAs
• Monitor campaign KPIs (Open Rate, CTR, Conversion Rate, CPL)
• Maintain email hygiene and ensure high deliverability standards
• Work closely with sales & business development teams for lead nurturing
• Ensure compliance with GDPR, CAN-SPAM, and other email regulations
Required Skills & Expertise:
• 2–3 years of hands-on experience in B2B email marketing (IT services preferred)
• Strong experience with tools such as:
- Mailchimp
- HubSpot
- Apollo
- Zoho Campaigns
- ActiveCampaign
- Instantly / Lemlist / Similar tools
• Experience in lead generation for mobile app development and custom software services
• Strong understanding of cold email strategy and outbound campaigns
• Experience with CRM integration and marketing automation
• Ability to analyze campaign performance and optimize based on data
• Excellent copywriting skills for B2B outreach
Click on Apply to know more.