Website:
optimite.ai
Job details:
About Optimite
Optimite is a retention marketing agency for ecommerce brands.
We build email, SMS, lifecycle, loyalty, and list growth programs as one connected system.
Our work is focused on turning one-time buyers into repeat customers and driving consistent revenue through retention. We don’t operate like a typical agency that delivers one-off campaigns. We function as a retention partner, building and managing systems that run continuously and improve over time.
Team
With a mission to become the World’s No. 1 Retention Marketing Agency, we’re scaling at hyper-growth. Our founders, Nishant and Sushant Yadav, launched Optimite in 2019 and have since partnered with the largest Shopify brands and digital agencies across the US and Europe.
Location: India (Remote)
Work Timings: 10am - 7pm IST or 1pm - 10pm IST depending on the role
Working Days: Monday to Friday, with 2 alternate Saturdays working. The 5th Saturday of the month will be a working day.
Note: Only shortlisted candidates will be contacted.
About The Role
We are looking for an Email Marketing Manager who can take approved copy, design, and strategy and turn them into high-performing email campaigns and flows inside Klaviyo. This role requires precision, speed, and ownership.
What will you do?
You will manage every step from setup, segmentation, and scheduling to QA and performance tracking, ensuring every campaign goes out flawlessly and on time. You will work closely with Strategists, Designers, Developers, and the Client Success Manager to keep campaigns moving smoothly from approval to delivery.
Campaign Execution (40%)
- Build, schedule, and deploy email campaigns and flows in Klaviyo.
- Ensure every campaign follows naming conventions, correct audience segments, and proper tagging.
- Conduct test sends, fix rendering issues, and verify UTM parameters before launch.
- Maintain error-free delivery across all accounts.
- Metrics you’ll own:
- Percentage of campaigns and flows sent without post-send issues (links, UTMs, segments, rendering).
- Rework rate per campaign or flow
- On-time send rate
Delivery Coordination (30%)
- Manage campaign timelines in coordination with the Client Success Manager.
- Communicate blockers like missing assets, delayed approvals, or technical issues early.
- Keep ClickUp updated with real-time campaign progress and delivery status.
- Own final QA sign-off before sending.
- Metrics you’ll own:
- Missed deadline count
- Blocker escalation time
- Number of issues caught during QA vs issues discovered after sending.
Reporting and Optimization (30%):
- Track and report campaign performance including open rate, CTR, revenue, and deliverability.
- Identify performance patterns and share improvement suggestions.
- Maintain clean flow structures, accurate segments, and strong deliverability.
- Collaborate with strategists for A/B testing and campaign insights.
- Metrics you’ll own:
- Engagement Rate: How many prospects interact with your posts.
- Lead Quality: The relevance and potential of leads generated through social media.
Must Have
- 2 to 4 years of hands-on Klaviyo experience managing ecommerce campaigns.
- Deep understanding of segmentation, flows, and campaign setup.
- Strong technical attention to detail from naming conventions to tracking links.
- Comfortable managing multiple accounts and collaborating across teams.
Good to have
- Basic HTML knowledge for troubleshooting.
- Experience with Shopify or ecommerce operations.
- Understanding of email deliverability and optimization best practices.
What Would Success Look Like For You
- 100 percent campaigns built, QA-checked, and delivered on or before the deadline.
- Zero post-send issues such as broken links, missing assets, or wrong segments.
- Consistent improvement in campaign KPIs month over month.
- Smooth coordination with communication and creative teams for every launch.
Click on Apply to know more.