Website:
gradnext.co
Job details:
Company Description
At gradnext, we empower aspiring management consultants to achieve their career goals through comprehensive guidance and tailored programs. Led by mentors from top consulting firms such as McKinsey, BCG, and Bain, our services provide end-to-end support across all stages of the consulting journey. With a proven success rate exceeding 70%, we have supported candidates from over 13 countries and leading institutions like Harvard, INSEAD, and Cambridge. Our programs have helped countless individuals transform their aspirations into successful consulting careers.
Role Description
This is a contract role for an Email Marketing Consultant. The consultant will be responsible for developing and executing email marketing strategies, crafting engaging email campaigns, managing email lists, segmenting audiences, and analyzing campaign performance metrics. The role requires expertise in A/B testing, automation tools, and developing content that aligns with gradnext’s mission to support aspiring consultants. Collaboration with other teams to optimize user acquisition and retention will also be a key responsibility.
Qualifications
- Expertise in Email Marketing, including campaign creation, list management, and audience segmentation
- Experience with A/B testing and proficiency in marketing automation tools
- Strong content creation and copywriting skills specific to email campaigns
- Data analysis and metrics interpretation to measure campaign performance and improve results
- Ability to collaborate cross-functionally with different teams effectively
- Experience in digital marketing strategy is a plus
- Bachelor’s degree in Marketing, Communications, or a related field
- Prior experience in a similar role, preferably with a focus on education or career development fields
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