Website:
terrabridge.ai
Job details:
We are looking for an Email Marketing Campaign Specialist to own and optimize our end-to-end email marketing strategy. This role is responsible for planning, creating, automating, executing, and optimizing email campaigns that generate qualified leads, nurture prospects, and support our sales team.
The ideal candidate should have hands-on experience with email automation, campaign management, lead nurturing, segmentation, deliverability, analytics, and marketing automation platforms.
Key Responsibilities
- Plan, execute, and optimize end-to-end email marketing campaigns.
- Create email drip campaigns, lead nurturing sequences, and automated workflows.
- Build and maintain email automation for different customer journeys.
- Develop pre-sales email campaigns to engage prospects and generate qualified leads.
- Segment contact databases based on industry, persona, engagement, and buying stage.
- Personalize email campaigns to improve open rates, click-through rates, and conversions.
- Design and test email templates that align with the company's branding.
- Conduct A/B testing on subject lines, email content, CTAs, and sending schedules.
- Monitor campaign performance and continuously optimize based on data.
- Maintain email list hygiene and improve sender reputation and deliverability.
- Ensure compliance with GDPR, CAN-SPAM, and other email marketing best practices.
- Coordinate with the Sales and Marketing teams to align campaigns with business goals.
- Generate campaign reports with insights and recommendations.
- Track KPIs including Open Rate, CTR, Reply Rate, Conversion Rate, Bounce Rate, and Unsubscribe Rate.
- Create and maintain email marketing SOPs and documentation.
- Identify new automation opportunities to improve efficiency and lead conversion.
Required Skills
- Proven experience in Email Marketing and Marketing Automation.
- Strong understanding of B2B lead generation and lead nurturing.
- Experience with CRM and marketing automation platforms.
- Knowledge of email deliverability and authentication (SPF, DKIM, DMARC).
- Strong copywriting skills for sales and marketing emails.
- Experience in audience segmentation and personalization.
- Ability to analyze campaign data and improve performance.
- Excellent communication and project management skills.
- Detail-oriented with strong problem-solving abilities.
Preferred Tools
Experience with one or more of the following:
- HubSpot
- Apollo.io
- Instantly
- Smartlead
- Mailchimp
- ActiveCampaign
- Brevo (Sendinblue)
- Klaviyo
- Zoho Campaigns
- Lemlist
- Salesforce
- Microsoft Dynamics 365
- Google Analytics
- Google Sheets / Excel
Preferred Qualifications
- 2+ years of experience in Email Marketing or Marketing Automation.
- Experience in B2B SaaS, IT Services, Staffing, SAP Consulting, or Lead Generation is an advantage.
- Understanding of CRM workflows and sales funnels.
- Experience working with outbound sales teams is preferred.
What You'll Own
- Complete ownership of the company's email marketing strategy.
- Lead nurturing and pre-sales automation.
- Campaign planning and execution.
- Marketing automation workflows.
- Email database management.
- Performance optimization and reporting.
- Continuous improvement of email conversion rates.
Success Metrics
- Higher email deliverability.
- Improved open and click-through rates.
- Increased qualified leads.
- Better reply and meeting booking rates.
- Reduced bounce and unsubscribe rates.
- Well-optimized automated email journeys.
- Positive contribution to sales pipeline growth.
Reachout to : subash@openventure.com
Click on Apply to know more.