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Email Marketing Analyst

Location

Bengaluru, Karnataka, India

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Lumen Technologies

Website: lumen.com
Job details:
About The Role

Lumen's Growth Marketing team is hiring its first strategic offshore team member — a Digital Marketing Consultant who will serve as a core execution partner for US-based email marketing programs.

This is a high-ownership, independent contributor role. You'll be crafting and executing email campaigns across multiple lines of business, using AI-assisted copy tools within Lumen's brand and compliance guidelines. Over time, you'll have the opportunity to grow into email operations and analytics.

What You'll Do

Email Copywriting & Campaign Execution (Primary Focus)

  • Write compelling, on-brand email copy for campaigns and sequences across multiple business lines
  • Use Lumen's internal AI-assisted copy generation platform, applying brand tone and compliance guardrails
  • Interpret creative briefs and execute independently with minimal handholding
  • Edit and refine copy based on feedback from US-based stakeholders
  • Build and deploy emails, ensuring quality and accuracy through thorough QA

Email Operations & Workflow Support

  • Manage diverse, high-volume email workloads with strong attention to detail
  • Partner with campaign managers, marketing operations, and legal/compliance teams
  • Maintain smooth cross-time zone handoffs to keep campaigns on schedule and within SLAs
  • Contribute to process documentation and workflow improvements as the offshore model scales

Reporting & Analytics (Stretch / Trainable)

  • Pull and prepare monthly email performance reports (sends, open rates, engagement metrics)
  • Work with Marketo to extract campaign data for executive-level reporting
  • Support continuous improvement efforts using performance insights

What We're Looking For

Must-Have

  • 3–6 years of experience in email marketing, with a strong focus on copywriting
  • Demonstrated ability to write clear, engaging email copy across a variety of campaign types
  • Experience working from creative briefs and executing independently
  • Ability to adapt your writing style to defined brand tone and voice guidelines
  • Comfortable working in a fast-paced environment managing multiple priorities
  • Clear written communication skills for both copy and stakeholder collaboration

Nice-to-Have

  • Experience with Marketo or a similar email marketing platform
  • Exposure to AI-assisted writing tools or marketing automation workflows
  • Experience supporting US-based teams in a global or offshore delivery model
  • Familiarity with Salesforce-based marketing or outreach tools
  • Telecom industry background (not mandatory)

Lumen connects the world. We are igniting business growth by connecting people, date and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress. We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

We are an equal opportunity employer committed to fair and ethical hiring practices. We do not charge any fees or accept any form of payment from candidates at any stage of the recruitment process. If anyone claims to offer employment opportunities in our company in exchange for money or any other benefit, please treat it as fraudulent and report it immediately.

"

  • Strong attention to detail and quality control
  • Ability to manage multiple priorities in a fast-paced environment
  • Clear written communication skills, especially for marketing copy
  • Process-oriented mindset with an interest in automation and AI-driven workflows
  • Comfortable working across time zones and collaborating with global teams"

Click on Apply to know more.

Skills

communication skills
compliance
copywriting
digital marketing
marketing automation
marketing operations
Marketo