- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- Adobe Suite
- campaign management
- CRM
- CSS
- Figma
- Git
- HTML
- JavaScript
- marketing campaigns
- responsive design
- Responsive Design
- version control
About the role
Website:
wppproduction.com
Job details:
What will you do?
- Develop and maintain responsive email templates using HTML, CSS, and JavaScript, ensuring compatibility across various email clients and devices.
- Integrate email templates with our CRM platform, AJO, MoEngage, or ACv8, leveraging modular libraries, asset management, and other tools.
- Collaborate with PM and design teams to translate creative concepts into functional email campaigns.
- Implement email marketing best practices, including A/B testing, personalization, and dynamic content.
- Troubleshoot and resolve email rendering issues across different email clients and platforms.
- Maintain version control using Git and adhere to established development workflows.
- Stay up-to-date with the latest email marketing trends and technologies.
- Contribute to the ongoing improvement of our email development processes and tools.
- Document code and processes clearly and concisely.
What will you need?
Must have skills:
- 2+ years of hands-on email production experience in a relevant industry executing marketing campaigns.
- Highly proficient in coding HTML emails, ability to write CSS, and troubleshoot mail client-specific limitations.
- Experience in coding emails for responsive design is required.
- Familiarity with dynamic personalization.
- Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
- Internally motivated, able to work proficiently in an independent and collaborative capacity.
- Experience working with one or more Email Service Providers (ESP).
- Experience with version control systems (e.g., Git).
- Understanding of design tools like Figma or Adobe Suite.
Good-to-have skills:
- Prior experience with Adobe Journey Optimizer or MoEngage.
- Familiarity with audience segmentation and its use in dynamic personalization.
- Familiarity with event-based payloads for email campaigns.
- Knowledge of CRM and campaign management.
- Ability to train/support others on the technical aspects of email development.
- Understanding of marketing principles resulting in brand building, driving traffic, and revenue
- Understanding of CAN-SPAM and email best practices.
- Familiarity with email testing and QA tools.
- Knowledge of accessibility guidelines for email design.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
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