Brand Manager

Key Responsibilities:

- Brand Strategy: Develop and implement comprehensive brand strategies that align with business objectives and target audience insights.

- Campaign Management: Plan, execute, and measure the effectiveness of marketing campaigns across digital, social, and traditional media to drive brand awareness and customer engagement.

- Market Research: Conduct market research and analyze trends to understand customer preferences, competition, and potential brand opportunities.

- Brand Positioning & Messaging: Ensure consistent and compelling messaging across all platforms, driving differentiation and reinforcing the brand’s value proposition.

- Cross-functional Collaboration: Work closely with product, and other departments to ensure almaximizeng efforts are consistent and effective.

- Performance Tracking: Monitor brand performance through KPIs like brand awareness, brand perception, and market share, and take actionable steps based on insights.

- ⁠Agency Management: Coordinate with external agencies for creative development and PR to execute campaigns.

- Innovation & Trends: Stay up-to-date with industry trends and bring forward ideas that elevate brand perception and engagement.

Desired Candidate Profile:

Experience working closely with creative, channel, and product partners to bring brand strategies to life through distinct, impactful campaigns.

Expertise in leading brand identity, strategy, management, and marketing.

Analytical and data-driven, with a proven ability to synthesize brand and business data to build coherent brand strategies and recommendation