Assistant Innovation Brand Manager

Assistant Brand Manager (Innovation & Haircare) – Elida Beauty

Location – Holborn, London

Job type – Permanent, Full time

Who we are…

Elida Beauty is a Global Personal Care Business. We proudly support and nurture our portfolio of iconic brands globally. Our ambition is to remix classic beauty brands for a new generation, making them even bigger beauty hits than they were the first time around, to drive accelerated growth and value creation. Driven by creativity and agility, we unleash the true potential of beloved brands, ‘Re-Founding’ them using a start-up mentality that always ‘finds a way’.

Elida Beauty is a part of the Yellow Wood Partners portfolio of companies, a private equity company that invests exclusively in the consumer industry.

Your Role

We are looking for an innovation and haircare brand manager to craft and develop Alberto Balsam and Timotei brands in the UK, as well as support the European business on innovation process. This role reports into the European Head of Haircare.

Exciting and fast-paced, this will be a busy and dynamic environment where you will be expected to work collectively with teams across the business to unlock the power of our brands for both consumers and customers. This is a wide encompassing role that spans a large marketing spectrum, from brand positioning and strategy adaptation, innovation, to retailer sell in. A passion for haircare and consumer understanding will be key, as we seek to lead with emotionally connecting communication and insightful functional product performance.

You will also coordinate the innovation funnel management across our European brands, contributing to the optimisation of our innovation process and leading the European & ROW innovation funnel reporting.

Responsibilities will include…

• Brand Strategy and Positioning: Support in building long term strategy and brand positioning ensuring consistency and distinctiveness within the category.
• Insight into Action: Together with the consumer insight lead and CCD lead, you will identify clear pain points and tensions that consumers face to both fuel innovation funnel and activation plans.
• Innovation roadmap: You will land NPDs, renovations and NRM specific projects that will drive growth and be margin accretive to the brand.
• Innovation process coordination: You will coordinate the smooth running of bi-weekly innovation meetings by coordinating the agendas and the update of Innovations trackers, with the help of the project leaders. You will also lead the Innovation funnel reporting during innovation meetings. You will support and help cascade innovation process optimisation and guidelines.
• Category knowledge and brand captainship: It will be your responsibility to monitor and track brand performance in market, uncover performance root causes and address them with action plan on regular basis.
• Financial forecasting and planning: You will need to have a base understanding of the brand P&L, ensuring that marketing planning is seamlessly linking activation to sales forecasts.
• Retailer Planning and Activation: Working together with shopper marketing, consumer insight and commercial teams you will ensure that brand plans are considering, incorporating, and delivering against retailer feedback and strategy to ensure brilliant in-store execution. This will include thinking through NPD sell-in and how this contributes to the wider category, presenting directly to customers where required.

Your Attributes

• 1+ year of experience working in marketing roles delivering experience in consumer understanding, communication and/or retailer/eCommerce interactions.
• A sound understanding of the importance of consumer and business insight and how this translates into marketing strategy, planning, and execution.
• Experience in innovation development and testing.
• Evidence of analytical skills in reviewing data and pulling out key insights.
• Base understanding of how the P&L is structured, along with the ability to interpret and action marketing plans against financial data.
• Proven experience of prioritizing and organizing work across projects in a busy, dynamic working environment.
• Experience working on beauty or personal care brands and knowledge of the UK retail mass market will be a strong advantage.

Who you are…

• English speaker is a must.
• Glass half full. You will be a positive solution finder, who is driven, curious, and bold. But also honest and empathetic – this is a team orientated environment where everyone has a voice and you must be willing to listen to different points of view.
• Excited to push boundaries, consistently looking to find new ways to grow the brands in your stable, while remaining pragmatic, and focused on real results in market.
• Outgoing and agile, you can easily adapt to situations and influence stakeholders to effectively seize opportunities.
• Passionate about understanding consumer behaviour and creating brands that have meaning to their audience.
• Pragmatic and flexible, with the ability to find creative solutions within tight budgets.
• A self-starter looking for the opportunity to show what they can do. You will need to be comfortable managing projects autonomously.

Join us…

To breathe new life into iconic brands.

Embark on a transformational journey.

Act with a Re-founder mindset.

Our Mission

We are committed to revolutionizing our manufacturing, packaging, and distribution processes to benefit our people and our planet. Our re-mixes democratize beauty by ensuring our products cater to all skin types and hair textures. We are for the many, not the few. Because we want everyone on the beauty dance floor.

Diversity at Elida Beauty

Diversity at Elida Beauty is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Excited about the Role?

Please apply online. Your application will be reviewed against our requirements, and we will be in touch to provide you with an update on the status of your application. By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and you are eligible to apply for new internal opportunities.