Creative Strategy Senior Manager, Lifestyle

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

As Senior Manager, Creative Strategy for Lifestyle Games, you will lead the Creative Marketing Strategy efforts for some of EA Games’s most important franchises. You will develop creative strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with partner game studios, as well as Growth leaders across Product Marketing, User Acquisition, Market Research, Data Science, Communications and Platform Marketing, your creative marketing campaigns will drive player acquisition, retention, and engagement.

Finally, you will manage creative marketing partnership with our studio teams, and creative agency partners, working collaboratively to understand the game, its competitors, and the performance media ecosystem, and produce multimedia assets to bring your creative campaigns to life. This role will report to the Sr. Director of Creative Strategy.

Responsibilities

• Own and deliver creative strategy and marketing assets for your title or franchise. Align strategy with product marketing go-to-market strategy, product roadmaps, and audience insights while mapping to financial plans and creative budget to scale existing live service.
• Lead the concept and creation of marketing assets across social and performance marketing channels.
• Drive creative ownership of marketing assets throughout the production workflow, from concept, to briefing, to source materials, and reviews, through to completion.
• Demonstrate mastery of brand tone of voice, with the ability to adapt messaging for different audiences and channels
• Partner with Marketing Producers to select and manage creative vendors.
• Maintain a high standard of creative asset quality and execution.
• Own and understand competitive creative insights of the mobile games market as well as for new and existing EA titles that help inform data-driven creative strategies that will capture target audiences and increase market share
• Collaborate with Product Marketing and Studio to design creative campaigns that align with product roadmaps to support acquisition, engagement and growth strategies
• Build relationships with leaders focused on your titles including, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal
• Manage and mentor a high-performing team of Creative Leads, fostering a culture of collaboration, innovation, and creative excellence.
• Act as a senior leader on the Creative Strategy Team, partnering with the Sr. Director on setting goals and process development.
  
  

Qualifications

• 8+ years of experience in game marketing, product marketing, or creative production
• Experience building performance or UA creative for a successful mobile products or brands
• Experience in mobile game marketing or affinity for lifestyle and casual mobile games
• Experience in managing multiple direct reports including skill development and project oversight
• Highly proactive with the ability to persuade, influence and lead cross-functionally, bringing creative concepts to life across teams and channels
• Bachelor's Degree or equivalent in business or related field
• Creative-minded storyteller who can translate data into actionable campaigns
• Experience owning and managing creative within a cross-functional team
• Strong project management skills
  
  

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) * $126,000 - $176,300 CAD
• California (depending on location e.g. Los Angeles vs. Sacramento) * $138,200 - $219,000 USD
• Washington (depending on location e.g. Seattle vs. Spokane) * $136,600 - $202,300 USD
  
  

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.