Dog-O-Bow
Website:
dogobow.com
Job details:
About Dog-O-Bow
Dog-O-Bow is a growing pet care brand focused on creating thoughtfully designed, high-quality products for modern pet parents. We design and manufacture a wide range of pet clothing, accessories, bedding, grooming and lifestyle products.
We have built a multi-channel online presence across our own D2C website, leading e-commerce marketplaces and quick commerce platforms. As we continue to scale, we are looking for someone to take strong ownership of our online business and help build the next phase of our digital growth.
Role Overview
We are looking for an E-commerce Executive to manage and grow our D2C, marketplace and quick commerce businesses.
The role will have a primary focus on our Shopify-powered D2C website, followed by our broader marketplace business, while also managing and developing our presence across quick commerce and emerging online channels.
The ideal candidate should understand the e-commerce ecosystem end-to-end — from website management, catalogue and advertising to inventory, promotions, analytics, profitability, customer experience and channel expansion.
This is a hands-on, high-ownership role for someone who enjoys working with numbers, solving problems and directly impacting revenue.
Key Responsibilities1. Shopify & D2C — Primary Focus
Take ownership of the day-to-day management and growth of our D2C website.
- Manage the Shopify backend, products, collections, catalogue and website merchandising
- Ensure accurate product information, pricing and inventory
- Optimise product pages and the overall website for conversion
- Manage website collections, offers, promotions and merchandising
- Coordinate website banners, campaigns and promotional launches
- Support new product launches
- Monitor website traffic, conversion rate, AOV and customer behaviour
- Analyse the complete customer journey and identify conversion drop-offs
- Continuously identify opportunities to improve website conversion and revenue
- Coordinate with creative, marketing and operations teams to execute website initiatives
D2C Performance Marketing
- Manage and monitor paid marketing performance across relevant digital advertising channels
- Track ROAS, CPA, CTR, conversion rate, AOV and other relevant metrics
- Work with internal or external performance marketing teams where applicable
- Identify opportunities to improve acquisition efficiency
- Analyse campaign, product and audience performance
- Ensure advertising activity is aligned with profitability and business objectives
2. E-commerce Marketplace Management
Manage and grow our presence across multiple e-commerce marketplaces.
- End-to-end marketplace account management
- Product listing and catalogue management
- Listing optimisation including titles, keywords, images and enhanced content
- Marketplace advertising and campaign management
- Pricing and promotion management
- Manage coupons, deals and platform-led promotional campaigns
- Inventory planning and replenishment
- Fulfilment and warehouse coordination
- Monitor account health and resolve platform issues
- Manage returns, cancellations and customer issues
- Monitor ratings, reviews and product feedback
- Analyse marketplace reports and dashboards
- Track commissions, fees, settlements and other marketplace costs
- Identify opportunities to improve revenue, visibility and profitability
3. Quick Commerce
Manage and grow our presence across quick commerce platforms.
- Manage product catalogue and availability
- Monitor inventory and stock availability across locations
- Plan replenishment and coordinate with warehouse/operations teams
- Monitor sales velocity and SKU-level performance
- Manage platform promotions and visibility opportunities
- Understand and optimise quick commerce advertising opportunities
- Track fill rate, availability, stock-outs and sell-through
- Analyse performance by SKU, location and platform
- Identify opportunities to improve visibility and sales
- Work with platform teams to resolve operational and commercial issues
4. New Marketplace & Channel Expansion
We want to continuously explore new digital channels rather than depend solely on our existing platforms.
- Identify emerging e-commerce, quick commerce and digital retail platforms relevant to the business
- Evaluate the commercial potential of new channels
- Assess customer base, margins, commissions, logistics and growth potential
- Lead onboarding and catalogue setup
- Launch products and monitor initial performance
- Develop processes for scaling promising new channels
- Continuously track changes in the digital commerce ecosystem and identify potential new revenue opportunities
The expectation is that this person actively looks for the next growth channel rather than waiting for one to be assigned.
5. Inventory & E-commerce Operations
- Forecast inventory requirements across online channels
- Monitor sales velocity and stock cover
- Plan marketplace and fulfilment replenishment
- Coordinate with warehouse and operations teams
- Minimise stock-outs and excess inventory
- Identify slow-moving and ageing inventory
- Ensure inventory is correctly allocated across channels
- Coordinate dispatches, inwarding and fulfilment requirements
- Maintain accurate inventory data across platforms
6. E-commerce Advertising & Promotions
- Manage and optimise marketplace advertising campaigns
- Plan and execute promotional campaigns, coupons and deals
- Monitor ROAS, ACoS, TACoS, CPC, CTR and conversion rates where applicable
- Allocate advertising budgets based on SKU and channel performance
- Identify high-performing products and scale them
- Identify inefficient campaigns and optimise or reduce spend
- Balance revenue growth with profitability
7. Analytics, Reporting & Profitability
- Monitor daily, weekly and monthly online sales
- Analyse performance by channel, SKU and product category
- Track revenue, traffic, conversion, advertising and inventory metrics
- Monitor commissions, logistics costs, discounts and platform fees
- Track contribution margins across channels
- Identify revenue leakages and profitability opportunities
- Prepare regular e-commerce performance reports
- Use data to recommend pricing, advertising, inventory and promotional decisions
8. Customer Experience & Catalogue Quality
- Monitor ratings, reviews and customer feedback
- Analyse return and cancellation reasons
- Identify recurring product, catalogue or fulfilment issues
- Maintain accurate and high-quality product information
- Improve listings based on customer behaviour and feedback
- Work with product and operations teams to address root causes of returns and complaints
9. Platform Relationships & Issue Resolution
- Coordinate with marketplace and quick commerce account managers
- Follow up on operational, commercial and catalogue-related issues
- Resolve inventory, payment, fulfilment and listing discrepancies
- Participate in platform campaigns and business reviews
- Stay updated on platform policies, features and commercial opportunities
Must-Have Qualifications
- 2–4 years of hands-on e-commerce experience
- Strong hands-on experience managing a Shopify website
- Experience managing e-commerce marketplaces
- Experience with marketplace advertising
- Understanding of inventory planning and fulfilment
- Hands-on experience with at least one quick commerce platform
- Strong Excel / Google Sheets skills
- Comfortable working with e-commerce dashboards and reports
- Strong analytical and problem-solving ability
- Ability to work independently and take ownership
Preferred Qualifications
- Experience managing multiple e-commerce channels simultaneously
- Experience with marketplace fulfilment programs
- Experience with quick commerce advertising
- Experience with Meta and Google advertising
- Experience with GA4 / Google Analytics
- Experience in D2C, FMCG, consumer brands or pet care
- Experience launching new marketplaces or online sales channels
- Understanding of contribution margin and channel-level profitability
- Experience using AI tools to improve productivity, analysis and content creation
Key Performance Indicators
The candidate will be measured on:
- Total online revenue growth
- D2C revenue growth
- Website conversion rate
- Marketplace revenue growth
- Advertising efficiency
- Contribution margin
- Inventory availability and stock-out rate
- Return rate
- Q-commerce growth
- Successful launch of new online channels
- Operational accuracy and execution
Click on Apply to know more.