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Senior Growth Marketing Manager - Offline Channels

Salary

$147k - $180k

Min Experience

7 years

Location

United States

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

About EarnIn

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary

As a Senior Growth Marketing Manager of Offline Media, you will play a critical role in driving new user acquisition through scaling existing offline channels as well as finding new opportunities to test into. This role will focus on developing a strategic testing framework, driving efficient and scalable growth, and building a performance-driven media strategy. You will work closely with cross-functional teams, including Analytics, Creative, and Product, to develop comprehensive tests and growth strategies. You will also manage media agency relationships to ensure media plans are optimized and are driving impact.

The US base salary range for this full-time position is $147,600 to $180,400, plus equity and benefits. Our salary ranges are determined by role, level, and location. 

What You’ll Do:

  • Own the offline marketing growth strategy to drive monthly volume and efficiency goals
  • Scale TV marketing campaigns (Linear, OTT/CTV) by identifying optimizations, building a robust testing framework, and finding areas of opportunity to scale into
  • Manage audio campaigns (radio, podcast, streaming) with a focus on expansion with new programming and creative testing
  • Identify and explore opportunities into new channels (OOH, Direct Mail, etc.)
  • Partner closely with analytics to test attribution logic and run incrementality tests
  • Influence new product launch strategy and brand awareness campaigns

What We’re Looking For:

  • 7+ years of experience in offline marketing with a strong focus on TV (Linear, OTT/CTV), Radio, and Podcast
  • Strong analytical skills with the ability to set up tests, interpret data and make informed decisions to improve performance
  • Collaborative and communicative - able to work cross-functionally with analytics, creative, product, and media agencies
  • Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail
  • Proficiency in SQL is a plus
  • Bonus: Background in fintech or consumer apps


    #LI-Remote

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

About the company

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. Since our founding, our app has been downloaded over 13M times and we have provided access to $15 billion in earnings.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world class talent onboard to help shape the next chapter of our growth journey.

Skills

SQL
Media planning tools