Digital Marketing Strategist

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. The Role in Brief: Digital Marketing Strategist We are seeking a motivated and detail-oriented Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C. Primary Responsibilities: Campaign Execution & Optimization: Support the development, implementation, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions. Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals Ad Creation & Testing: Collaborate with senior strategists and internal teams to develop ad copy, media proposals, and creative assets. Conduct A/B testing and refine campaigns based on performance insights. Performance Monitoring: Track campaign metrics and provide data-driven insights to internal account teams. Create performance reports and identifying areas for improvement. Platform Management: Utilize digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn, etc) to manage and optimize campaigns. Collaboration: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations. Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset. Basic Qualifications: Bachelor's degree in Marketing, Business, or related field (or equivalent experience). 2 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies. Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads) and basic analytics tools. Strong communication skills and the ability to work collaboratively with cross-functional teams. Highly organized with attention to detail and the ability to manage multiple tasks effectively. Ideal Qualifications: Enthusiasm for digital marketing and a desire to learn new strategies and technologies. Basic understanding of key marketing metrics and data analysis. Excellent time management skills with a proactive attitude toward problem-solving. Creative thinking and an interest in contributing to innovative marketing solutions. Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.