vyRAL24
Website:
vyral24.com
Job details:
Company Description VYRAL24 is a growth marketing agency focused on scaling business revenue while reducing customer acquisition costs through data-driven, full-funnel strategies. The team leverages paid advertising across platforms like Facebook, Google, and Bing, along with email, SMS, and WhatsApp marketing to drive measurable results from impressions to sales. By combining cutting-edge tactics with a strong understanding of market dynamics, VYRAL24 helps clients enhance customer acquisition, expand operations, and increase profitability. The agency also designs high-performing landing pages and funnels to power demand and lead generation, positioning itself as a preferred partner for organizations seeking performance-driven marketing solutions.
Role Description This is a full-time, on-site role for an E-commerce Meta and Google Ads Specialist based in Jhajjar. The specialist will manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns for e-commerce clients, including setting up ad accounts, creating campaigns, and configuring targeting, budgets, and bidding strategies. Day-to-day responsibilities include conducting keyword and audience research, developing ad creatives and copy aligned with brand goals, monitoring performance metrics, and implementing data-driven optimizations to improve return on ad spend. The role involves setting up and tracking conversion events, preparing regular performance reports, and collaborating with the broader marketing and design teams to coordinate landing pages, funnels, and promotional strategies. The specialist will also stay current with platform updates and best practices to ensure campaigns remain competitive and compliant.
Qualifications
- Strong skills in Meta Ads (Facebook and Instagram), including campaign setup, audience targeting, budget management, and performance optimization.
- Hands-on experience with Google Ads for e-commerce, including Search, Shopping, and remarketing campaigns, plus familiarity with Google Analytics for tracking and reporting.
- Ability to conduct data-driven analysis using platform dashboards and analytics tools, interpret KPIs such as ROAS, CTR, CPC, and conversion rate, and make informed optimization decisions.
- Competence in creating and testing ad copy, headlines, and basic visual concepts, working with designers when needed to ensure high-performing creatives.
- Knowledge of e-commerce funnels, landing page best practices, and conversion rate optimization, including A/B testing of elements across the customer journey.
- Good understanding of broader digital marketing concepts such as remarketing, lookalike audiences, segmentation, and multi-channel campaigns.
- Strong organizational and time-management skills, with the ability to manage multiple campaigns and clients in a fast-paced environment.
- Effective written and verbal communication skills for reporting results and collaborating with internal teams and clients.
- Experience with tools like Google Tag Manager, Meta Pixel implementation, and basic tracking setup is preferred.
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