Sweet Dreams
Website:
sweetdreams.in
Job details:
Location: Ahmedabad Industry: Apparel / Fashion / Nightwear
Experience: 4–8 Years Employment Type: Full-Time (on-site)
ABOUT SWEET DREAMS
SWEET DREAMS (S D Retail Limited) is one of India’s leading sleepwear and apparel brands, with a legacy of over 35 years. The brand is focused on delivering comfortable, stylish and quality sleepwear and lifestyle products through its expanding retail and digital presence.
As we continue to strengthen our E-Commerce and D2C business, we are looking for a commercially driven professional who can take ownership of online sales, marketplace growth and profitability.
JOB PURPOSE
The E-Commerce & Marketplace Manager will be responsible for managing and growing SWEET DREAMS’ online business across major marketplaces and the company’s D2C website.
The role will own online sales, revenue growth, marketplace performance, product listings, pricing, promotions, advertising, inventory, customer experience and profitability.
The ideal candidate should have hands-on experience in apparel/fashion e-commerce and a strong understanding of Amazon, Flipkart, Myntra, Meesho and D2C platforms.
KEY RESPONSIBILITIES
1. Marketplace Management
- Manage day-to-day operations across Amazon, Flipkart, Myntra, Meesho and other relevant marketplaces.
- Maintain and optimize product listings, titles, descriptions, keywords, images and catalogue information.
- Ensure accurate SKU, size, colour, variant, pricing and inventory updates.
- Monitor ratings, reviews, returns, cancellations and customer complaints.
- Coordinate with marketplace account managers and resolve operational/commercial issues.
- Identify opportunities for new product launches and online category expansion.
2. D2C Website Management
- Manage and grow the company’s e-commerce website.
- Ensure products, pricing, offers, images and inventory are updated.
- Improve website conversion through better product presentation, navigation and customer experience.
- Coordinate with internal technology teams/agencies for website improvements.
- Monitor traffic, conversion rate, AOV and repeat customer metrics.
- Plan and execute promotional campaigns, seasonal sales and new launches.
3. Sales & Business Growth
- Own monthly and annual online sales targets.
- Develop strategies to increase revenue, orders, AOV and repeat purchases.
- Analyse category-wise, channel-wise and SKU-wise performance.
- Identify best-selling and slow-moving products and take corrective action.
- Recommend product assortment, pricing, bundles and offers based on data and market trends.
- Monitor competitor pricing, products, promotions and positioning.
4. Digital Marketing & Advertising
- Plan and manage marketplace advertising and sponsored campaigns.
- Coordinate with internal teams/agencies for Google, Meta and other digital campaigns.
- Monitor advertising spend, ROAS, CAC and campaign profitability.
- Plan promotional campaigns for festivals and major marketplace events.
- Ensure marketing spends are aligned with sales and profitability objectives.
5. Inventory & Order Management
- Coordinate with Warehouse, Production and Logistics teams for optimum online inventory.
- Monitor stock availability by SKU, size and colour.
- Ensure availability of fast-moving products and minimize stock-outs.
- Plan inventory requirements based on sales trends and upcoming campaigns.
- Monitor order processing, dispatch, delivery, cancellations and returns.
- Coordinate with logistics and marketplace fulfilment partners.
6. Pricing & Profitability
- Develop and maintain channel-wise pricing and promotional strategies.
- Monitor competitor pricing regularly.
- Analyse marketplace commission, shipping, discounts, advertising, returns and other costs.
- Prepare SKU/channel-level profitability analysis.
- Ensure business growth while maintaining healthy contribution margins.
7. MIS, Analytics & Reporting
- Prepare daily, weekly and monthly e-commerce performance reports.
- Track marketplace-wise and product/SKU-wise sales.
- Monitor orders, AOV, conversion rate and website traffic.
- Analyse advertising spend and ROAS.
- Track returns, cancellations, inventory and stock-outs.
- Monitor gross margin/contribution and customer acquisition.
- Present business insights and actionable recommendations to management.
KEY PERFORMANCE INDICATORS (KPIs)
- Online Sales & Revenue Growth
- Achievement of Monthly/Annual Sales Targets
- Marketplace & D2C Profitability
- Website Sales Growth
- ROAS / Advertising ROI
- Conversion Rate Improvement
- Average Order Value Growth
- Reduction in Returns & Cancellations
- Inventory Availability & Stock-out Control
- Product Visibility & Marketplace Ranking
- Customer Ratings & Reviews
- Promotional Campaign Performance
- New Product Launches & Online Category Expansion
Education
- Graduate in any discipline.
- MBA/PGDM in Marketing, E-Commerce or Business Management will be an advantage.
Experience
- 4–8 years of relevant experience in E-Commerce / Marketplace Management.
- Hands-on experience with major Indian marketplaces is essential.
- Experience in Apparel, Garments, Fashion, Innerwear or Nightwear will be strongly preferred.
- Experience managing a significant online business or D2C brand will be an advantage.
Interested candidates can share their CV at:
careers@sweetdreamsindia.com
Click on Apply to know more.