E-Commerce Executive - PPC ads (Skincare Startup)
PeopleGene
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- campaign performance
- digital marketing
- e-commerce
- Google Ads
- keyword research
About the role
Website:
peoplegene.in
Job details:
Key Responsibilities:
- Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.
- Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.
- Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.
- Conduct keyword research and competitor analysis to improve campaign performance.
- Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.
- Manage advertising budgets and ensure efficient spend allocation.
- Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.
- Coordinate with marketplace account managers for promotional opportunities and ad support.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.
Good to have:
- Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
- 2–4 years of experience in PPC advertising for e-commerce or D2C brands.
- Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.
- Strong analytical skills with proficiency in Excel/Google Sheets.
- Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.
- Experience in the skincare, beauty, or FMCG industry is preferred.
Click on Apply to know more.
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