Vega Moon Technologies
Website:
vegamoontech.com
Job details:
Job Overview
We are looking for a results-driven E-commerce PPC Specialist to manage and optimize paid advertising campaigns for our online stores. The ideal candidate should have strong experience in Google Ads, Meta Ads, conversion optimization, and performance marketing. You will work closely with the marketing team to increase online sales, improve ROI, and enhance customer acquisition strategies.
Key Responsibilities
- Plan, launch, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other paid channels.
- Manage E-commerce advertising strategies to increase sales and reduce cost per acquisition (CPA).
- Conduct keyword research, audience targeting, and ad copy testing to maximize campaign performance.
- Implement Conversion Rate Optimization (CRO) strategies to improve landing page and ad performance.
- Analyze campaign data and generate reports using tools like Google Analytics, Google Ads Manager, and Meta Ads Manager.
- Collaborate with the marketing team to integrate email marketing campaigns through Klaviyo for retargeting and customer retention.
- Optimize product feeds and manage shopping ads for e-commerce platforms.
- Perform A/B testing on ads, landing pages, and email campaigns to improve conversion rates.
- Monitor ad budgets and ensure maximum ROI and ROAS.
- Stay updated with the latest digital marketing, PPC, and e-commerce trends.
Required Skills
- Strong experience in Google Ads and Meta Ads for e-commerce.
- Knowledge of Klaviyo for email marketing automation and campaign management.
- Understanding of CRO (Conversion Rate Optimization) techniques.
- Experience with Shopify, WooCommerce, or other e-commerce platforms.
- Strong analytical skills and experience with Google Analytics / GA4.
- Ability to manage budgets and optimize campaigns for ROAS and conversions.
- Knowledge of A/B testing and performance marketing strategies.
Preferred Qualifications
- Certification in Google Ads or Digital Marketing.
- Experience with email marketing automation using Klaviyo.
- Understanding of customer lifecycle marketing and retention strategies.
- Experience in e-commerce growth marketing.
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