Website:
manoramagroup.co.in
Job details:
Company Description Manorama Industries Limited is a global supplier of Cocoa Butter Equivalent (CBE) and a pioneer in fats and oils derived from tree-borne seeds such as Sal, Mango, Kokum, and Shea. Established in 2005, the company builds on more than four decades of industry experience and has created a broad sourcing network across India and West Africa, ensuring reliable raw material supply. Manorama is recognized for its versatile CBE solutions that closely mimic cocoa butter in melting profile and performance across applications. The company emphasizes environmental stewardship through zero-carbon initiatives and empowers tribal women via self-help groups, promoting sustainable community development. Manorama also invests heavily in technology-driven R&D and quality standards, positioning itself as a leader in innovation and responsible manufacturing.
Role Description The Dy. Manager – Digital Marketing is a full-time, on-site role based in Raipur. This role is responsible for planning and executing digital marketing campaigns across social media, search, email, and other online channels to strengthen brand visibility and support business growth. The Dy. Manager will manage social media accounts, create and oversee content calendars, coordinate with internal teams and external agencies, and optimize campaigns for lead generation and engagement. Daily responsibilities include monitoring web analytics, preparing performance reports, managing digital budgets, and continuously testing and improving campaigns based on data insights. The role also involves staying updated on digital marketing trends, supporting product launches, and ensuring brand consistency across all digital touchpoints.
Qualifications
- Strong Digital Marketing skills, including campaign planning, execution, and optimization.
- Proficiency in Social Media Marketing for brand building, internal communications, content writing, audience engagement, and community management.
- Experience in Lead Generation, including using digital channels to drive qualified inquiries and conversions.
- Ability to work with Web Analytics tools to track performance, interpret data, and generate actionable insights.
- Solid Marketing knowledge, including understanding of brand positioning, target segments, and competitive landscape.
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field; a postgraduate qualification or relevant certification is an advantage.
- Hands-on experience (typically 3–6 years) in digital marketing roles, preferably in manufacturing, B2B, or FMCG sectors.
- Competence with common digital platforms and tools (e.g., Google Analytics, Google Ads, social media ad managers, email marketing tools).
- Strong communication, presentation, and stakeholder management skills, with the ability to collaborate across teams.
- Detail-oriented, data-driven mindset with the ability to work independently on-site in Raipur and manage multiple projects simultaneously.
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