Senior Salesforce Marketing Cloud Developer

This is a remote position.

We are seeking is seeking a talented and experienced Salesforce Marketing Cloud (MC) Developer to join our dynamic and innovative team. As a Salesforce MC Developer, you will be responsible for designing, developing, and maintaining robust and scalable marketing solutions on the Salesforce Marketing Cloud platform. The ideal candidate should have a solid background in implementation and support of Salesforce Marketing Cloud

Your responsibilities Include:

• Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages like
  
  

SMS/Whatsapp, journey builder, automation workflows, and personalized content.

• Configure and customize Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, implementing dynamic
  
  

content, and managing subscriber lists.

• Develop and maintain complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
• Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
• Build AMP Scripts while creating Email templates and using data from data extensions.
• Build and Validate HTML and CSS.
• Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
• Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
• Create Reports and Dashboards to measure KPIs of campaigns
• Do Root Cause Analysis if KPIs are not achieved
• Experience in Advertising Studio, Datorama, Einstein Analytics would be a plus.
• Stay up-to-date with the latest Salesforce Marketing Cloud features, enhancements, and industry best practices, and provide recommendations for system improvements and optimizations.
• Identify and resolve technical issues and provide timely support to end users.
  
  

Requirements

Basic Education & Experience

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• Certification like Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer
• 3-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.
• Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.
• Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and
  
  

content builder.

• Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.
• Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST.
• Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.
• Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Experience with other Salesforce products, such as Sales Cloud or Service Cloud, is a bonus.
• Experience with SF Advertising Studio, SF Customer Data Platform, SF Datorama/ Marketing Analytics, SF Einstein / Marketing AI, SF Account
  
  

Engagement (Pardot) would be a plus.

• Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously.
  
  

Skills

• Strong Communication and Collaboration Skills: Excellent verbal and written communication skills are essential for effectively collaborating with
  
  

business stakeholders, technical teams, and end-users. The ability to explain complex technical concepts to non-technical stakeholders is highly

valued.

• Problem-Solving and Analytical Thinking: Strong problem-solving skills and the ability to analyze complex business requirements and translate them
  
  

into technical solutions are crucial. A proactive and analytical approach to troubleshooting and issue resolution is preferred.

• Ability to work effectively in a team environment.
• Strong attention to detail and the ability to work independently.
• Strong Leadership skills – the ability to influence and inspire across multiple teams and job functions.
• Flexible, resilient, constructive, organized, and reliable
• Strong project management skills