- Experience
- 5+ yrs
- Location
- Gurgaon, Haryana, India
- Job type
- Full-time
Required skills
- Meta Ads
- Google Ads
- LinkedIn Ads
- Google Analytics
- Tag Manager
About the role
Key Responsibilities:
Campaign Strategy & Execution
- Plan, execute, and optimize campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), LinkedIn Ads
- Manage and allocate budgets efficiently for maximum ROI
- Continuously test creatives, audiences, and campaign structures
Performance Optimization
- Monitor and improve key metrics: CPL, CPA, ROAS, CTR, Conversion Rate
- Identify gaps and implement data-driven optimizations
- Scale campaigns based on performance insights
Funnel & Conversion Thinking
- Collaborate with design and content teams for: Ad creatives, Landing pages, Lead journeys
- Suggest improvements in funnels and user experience to increase conversions
Reporting & Insights
- Prepare weekly/monthly performance reports
- Share actionable insights (not just numbers)
- Present updates internally and, if required, to clients
Team Leadership & Expansion
- Manage and mentor junior performance marketers
- Build and scale the performance marketing team
- Define workflows, roles, and processes
- Ensure quality control across all campaigns
- Participate in hiring, onboarding, and training
- Create SOPs to reduce dependency on individuals
Requirements
- 5-8 years of hands-on experience in performance marketing
- Strong expertise in Meta Ads & Google Ads
- Proven track record in lead generation / ROI-driven campaigns
- Experience in handling and scaling a performance marketing team
- Strong understanding of:
- Funnels, attribution, and conversion tracking
- Tools like Google Analytics, Tag Manager
- Ability to think strategically while being hands-on
- Strong communication and ownership mindset
About Doors Studio | Creative & Business Transformation Agency
A digital marketing and branding agency providing creative services.
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