Financial Editor (Marketing)

We’re looking to scale our organic traffic at Ditto in a bid to improve lead generation. As an editor-writer, you’ll be responsible for writing comprehensive, in-depth explainers into all things insurance & finance. You’ll also be working closely with the SEO team to find the best keywords & blog structures to deliver maximum impact. The perfect candidate is someone who not only has a profound understanding of finance but also possesses the creativity and narrative skills required to transform dry financial data & insurance keywords into engaging stories. This person should be adept at identifying the pulse of Indian millennials, crafting content that is not just informative but also relatable and entertaining. What will you be working on as a Financial Editor? Generate engaging and informative content for Ditto’s blogs Lead all content initiatives like product explainers, policy comparisons, insurance pillar pages etc. for the Ditto blog articles Edit and proofread content pieces created by writers Collaborate with the SEO team to rank our blog on search engines for high-volume keywords Oversee and mentor a team of writers to ensure content quality and alignment with SEO best practices. Keep up with important trends in the insurance world to deliver high-impact articles Analyse lead generation from search engines and craft strategies to build better search volume for Ditto What are we looking for? •  Bachelor's degree in Finance, Journalism, Communications, or a related field. A background in finance is preferred. •  Over 3 years of experience in content creation, preferably in the fintech or financial services industry. •  Exceptional writing and editing skills, with a knack for adapting tone and style to suit various platforms and audiences. •  Proven ability to translate complex financial concepts into clear, engaging content.

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience. We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 300,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 5000+ reviews on Google. Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stock-broker Zerodha.