Website:
pathwaysx.com
Job details:
You will be the internal design lead across product UX, visual systems, and AI-assisted marketing execution. This is not a role for someone who only wants to make screens look good. You will help design and improve Pathways Connect, create and maintain strong visual consistency across PathwaysX touchpoints, and review AI-generated creative outputs so that what ships is sharp, credible, and on-brand. You will operate as both a designer and a judgment layer.
What You’ll Own
1) Product Design for Pathways Connect
• Design UX flows, screens, and interactions across the Pathways Connect platform • Translate rough product ideas into clear user journeys, wireframes, prototypes, and polished UI
• Improve clarity, usability, and trust across founder, hiring manager, candidate, and Talent Partner experiences
• Work closely with product and engineering to refine and ship improvements
• Help create and maintain a scalable design system for the platform
2) Brand and Marketing Design
• Create and maintain visual assets across the website, decks, one-pagers, social content, email, and sales collateral
• Bring consistency across PathwaysX’s product, brand, and GTM surfaces
• Design reusable campaign assets and templates rather than one-off graphics
• Help evolve the PathwaysX visual identity as the company matures
3) Human-in-the-Loop Review for AI Marketing
• Review AI-generated content and creative outputs across design, copy, landing pages, short-form video, and campaign assets
• Decide what is usable, what needs revision, and what should not ship
• Improve prompt and workflow quality by identifying repeated errors, weak outputs, and brand drift
• Turn rough AI-generated assets into polished, founder-quality outputs
• Help define quality-control standards for AI-assisted design and marketing production
4) AI-Assisted Creative Production
• Use AI tools to help generate first-draft creative across voice, video, visual assets, and campaign materials
• Work across tools such as ElevenLabs, HeyGen, Runway, Adobe Firefly, or similar platforms where needed
• Improve workflows across the creative stack so output quality compounds over time
• Help define when AI should generate, when a human should edit, and when work should be created manually from scratch
5) Workflow and Systems Design
• Build repeatable templates, component libraries, and review frameworks so design output compounds over time
• Help define how AI agents and humans should work together in PathwaysX’s internal marketing workflow
• Document best practices for creative review, approvals, and production handoff
• Support lightweight experimentation across landing pages, outreach assets, and messaging surfaces
What Good Looks Like in the First 90 Days
• You improve key user flows inside Pathways Connect
• PathwaysX has a more coherent visual system across product and GTM assets
• AI-generated marketing and creative outputs go through a clear review process before shipping
• Design quality improves while turnaround time gets faster
• Founder and team spend less time fixing weak assets or rewriting messy outputs
Team Dynamics
Structure
Small, founder-led, and highly cross-functional. This role will work directly with the Founder and collaborate across product, engineering, marketing, and external creative/design support as needed. The structure is lean and agile, with high ownership and low bureaucracy. This is not a layered corporate environment — people are expected to think beyond their function and help move the system forward.
Collaboration
Fast-moving, collaborative, and largely async-first with regular live working sessions where needed. We work through a mix of direct founder collaboration, quick feedback loops, and ongoing iteration across product and GTM work. The team is expected to communicate clearly, document decisions, and stay flexible as priorities evolve. There is a strong bias toward action, but with thoughtfulness and quality.
Communication
Slack for day-to-day communication, Notion for task tracking and internal documentation, Google for documents and collaboration, Figma for design work, and meetings via video calls. Depending on the workflow, the team may also use AI creative tools such as ElevenLabs, HeyGen, Runway, Adobe Firefly, or similar tools as part of the creative and marketing process.
Opportunities
This role will have strong cross-functional exposure across product design, marketing, brand, and workflow improvement. You will work closely with the Founder on Pathways Connect, help shape how AI-generated creative is reviewed and improved, and collaborate on decks, landing pages, sales materials, and broader brand systems. Because the company is early-stage, there is meaningful opportunity to influence both the work itself and how the team operates over time.
Company Culture
Values
High ownership Clarity in communication Speed with judgment Strong taste and attention to detail Comfort with ambiguity Bias for building systems, not just tasks
Environment
Startup environment with evolving priorities Fast-moving, hands-on, and execution-oriented High trust, high ownership, low bureaucracy Strong fit for someone who enjoys building from early-stage ambiguity
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