REVA.ai
Website:
reva.ai
Job details:
About Reva
Reva is building the control plane for the Agentic AI era. As enterprises rapidly adopt AI agents, copilots, and autonomous workflows, traditional identity and security models are no longer sufficient. Reva enables organizations to discover AI workloads, govern agent behavior, enforce adaptive authorization, and secure AI systems through Intent & Behavior-Based Access Control (IBAC).
We're looking for an experienced marketing leader to build and scale Reva's demand generation engine while establishing our brand across enterprise security, identity, and AI markets.
Role Overview
As Director of Marketing, you will own Reva's end-to-end marketing execution—from demand generation and integrated campaigns to digital marketing, events, marketing operations, and brand awareness.
Reporting directly to the founders, you will build the marketing engine that drives pipeline growth, supports enterprise sales, and positions Reva as a leader in AI Security and Agent Authorization.
This is a hands-on leadership role for someone who enjoys building marketing functions from the ground up, combining strategic thinking with operational execution.
Key Responsibilities
Demand Generation & Pipeline Growth
- Own marketing-sourced and marketing-influenced pipeline targets.
- Develop and execute integrated demand generation campaigns across digital, content, events, partner, and outbound channels.
- Build Account-Based Marketing (ABM) programs targeting CISOs, IAM leaders, AI platform teams, security architects, and enterprise decision makers.
- Partner closely with Sales to optimize the lead lifecycle, improve conversion rates, and accelerate pipeline velocity.
- Design scalable programs that generate predictable, measurable pipeline growth.
Campaigns & Growth Marketing
- Plan and execute multi-channel marketing campaigns supporting product launches, industry trends, webinars, customer stories, and thought leadership.
- Manage digital marketing initiatives including LinkedIn, Google, email, retargeting, and organic growth programs.
- Optimize website conversion, landing pages, and campaign performance.
- Experiment with new channels, AI-powered marketing tools, and growth strategies.
Brand & Content Marketing
- Build and execute Reva's content calendar across blogs, whitepapers, webinars, videos, newsletters, and social media.
- Drive executive visibility through founder-led content and social engagement.
- Ensure consistent messaging and brand identity across all marketing channels.
Events & Partner Marketing
- Own Reva's presence at industry conferences, webinars, executive roundtables, and customer events.
- Execute integrated event marketing campaigns before, during, and after events.
- Develop joint marketing initiatives with strategic technology and cloud partners.
- Maximize ROI from sponsorships, speaking opportunities, and field marketing investments.
Marketing Operations & Analytics
- Build a scalable marketing operations function supporting growth.
- Own marketing technology including CRM, marketing automation, analytics, attribution, and campaign reporting.
- Define dashboards, KPIs, and executive reporting for pipeline, campaign performance, CAC, conversion rates, and ROI.
- Manage marketing budgets, agencies, vendors, and future team members.
Qualifications
Required
- 8–15 years of B2B SaaS marketing experience.
- 3+ years leading marketing teams or marketing functions.
- Experience marketing cybersecurity, cloud security, IAM, AI, developer platforms, or enterprise infrastructure software.
- Strong track record building demand generation programs that drive qualified pipeline.
- Hands-on experience with digital marketing, campaign management, ABM, and marketing operations.
- Experience with marketing automation and CRM platforms (HubSpot, Salesforce, etc.).
- Strong analytical mindset with experience measuring campaign ROI and marketing performance.
- Excellent communication and leadership skills.
- Comfortable operating in a fast-paced startup environment.
Preferred
- Experience scaling marketing from early-stage startup through high-growth expansion.
- Familiarity with enterprise sales motions and long B2B buying cycles.
- Experience marketing AI, cybersecurity, identity, or cloud-native technologies.
- Knowledge of modern AI-powered marketing platforms and automation tools.
What Success Looks Like
First 6 Months
- Build a repeatable demand generation engine.
- Increase qualified inbound pipeline and marketing-influenced revenue.
- Launch integrated campaigns supporting product launches, webinars, and events.
- Improve website conversion and digital engagement.
- Establish marketing dashboards with clear attribution and performance metrics.
First 12 Months
- Deliver measurable contribution to ARR through marketing-sourced pipeline.
- Significantly increase brand awareness within enterprise AI Security and Identity markets.
- Scale ABM and partner marketing programs.
- Build a high-performing marketing organization with repeatable processes and measurable ROI.
Click on Apply to know more.