Website:
suprhire.ai
Job details:
Role Overview:We are looking for an experienced product marketing leader to drive product positioning, go-to-market strategy, customer engagement, and revenue growth for digital products and platforms. This role will work closely with product, sales, customer success, and leadership teams to develop compelling messaging, launch strategies, and customer-focused marketing initiatives. The ideal candidate should combine strategic thinking, strong communication skills, and data-driven decision-making in a fast-paced environment.
Key Responsibilities:- Develop and execute product marketing and go-to-market strategies
- Define product positioning, messaging, and value propositions
- Conduct market research, competitive analysis, and customer insights gathering
- Lead product launches and feature rollout campaigns across channels
- Create sales enablement content including pitch decks, FAQs, and competitive materials
- Partner with Product, Sales, and Customer Success teams on growth initiatives
- Track campaign performance, marketing KPIs, and customer engagement metrics
- Drive customer advocacy programs including case studies, testimonials, and review management
- Train internal teams on product positioning and market differentiation
Key Qualifications:Must-Have:
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- 10+ years of experience in product marketing, go-to-market strategy, or growth marketing roles
- Proven track record of successful product launches and customer engagement campaigns
- Strong analytical and data-driven decision-making capabilities
- Excellent written, verbal, and presentation skills
- Experience working in cross-functional and fast-paced environments
- Proficiency with CRM, analytics, and marketing automation tools
Good-to-Have:
- Experience in technology, SaaS, fintech, healthcare, or digital platform businesses
- Exposure to customer advocacy, marketplace reviews, and lifecycle marketing strategies
- Familiarity with sales enablement and B2B product positioning frameworks
Click on Apply to know more.