MiQ
Website:
wearemiq.com
Job details:
Job Description
Role: Director, Local Products
Location: Bengaluru
Department: Data & Analytics (DnA)
Role type: People Leader (multi-team / product portfolio)
Reporting to: COO
Who we are – MiQ
We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.
Role purpose
As
Director, Local Products, you will be the product and technical leader who owns the end-to-end vision, architecture, and delivery of MiQ's local product portfolio. You will drive in collaboration with commercial leaders - what products get prioritised and built. Alongside this, you’ll also be responsible for how products are built, tested, deployed, maintained, and evolved - ensuring world-class practices and leveraging AI accelerators to ship high-quality solutions at speed.
As You Define And Lead The Strategy, Prioritisation, And Evolution Of MiQ’s Local Products Capability, Your Core Mandate Is Also To Ensure Local Products Builds The Right Capabilities - Not Just More Capabilities - By
- Defining what Local Products should and should not build
- Establishing clear ownership boundaries with Sigma (central product)
- Driving prioritised, scalable, high-impact product development by integrating AI accelerators into the process
- Shifting Local Products from a reactive build function to a structured, product-led capability layer
This is a product strategy and governance role with strong technical depth.
You Will Work At The Intersection Of
- Data Science organisation – partnering with the DS leadership to translate models and analytical capabilities into production-ready product features.
- Local Product & Commercial teams – shaping products that drive measurable business outcomes for key markets.
- Engineering & Platform teams – ensuring products are robust, scalable, well-tested, and cost-efficient.
- Data & Analytics (DnA) – leveraging reusable data assets and analytical capabilities.
What you'll do
- Product Vision, Strategy, Identity & Roadmap Ownership
- Define the role of Local Products within MiQ’s ecosystem:
- As the agency solutions layer (planning, activation, signal generation)
- Distinct from Sigma (scale layer) and Measurement & Insights
- Clearly articulate:
- What LP builds
- What LP does NOT build
- How LP supports markets vs Product vs DnA
- Partner with central Product teams to:
- transition scalable capabilities into Sigma
- avoid parallel / duplicate builds
- Evolve LP from a feature factory to capability-driven organisation
- Translate ambiguous business problems from markets into clear product hypotheses, technical problem statements, and prioritised roadmaps to solve them.
- Prioritise across multiple products and initiatives using impact, effort, and strategic alignment frameworks (Ex: RICE, MoSCoW, Cost of Delay); ensure product and solution OKRs are met across the portfolio.
- Own the product lifecycle end-to-end - from ideation and proof-of-concept through build, launch, adoption tracking, iteration, maintenance, and sunset decisions.
- Make deliberate build vs buy vs partner decisions - evaluating technology options, open-source components, and third-party integrations against in-house development for each product capability.
- Partner with Product Management and commercial stakeholders to validate opportunities and translate market needs into technically sound, deliverable product plans.
- Prioritisation and Product Governance
- Establish a centralised intake and prioritisation model across markets
- Ensure all work is evaluated against:
- commercial impact
- Scalability
- Reusability
- Sigma alignment
- Act as the single-threaded owner of roadmap decisions and deployment excellence, making trade-offs across:
- market demand
- engineering capacity
- strategic priorities
- Reduce:
- ad-hoc builds
- Duplication
- low-impact features
- Provide technical leadership across the full (SDLC): requirements analysis, system design, implementation, testing, deployment, monitoring, and ongoing maintenance.
- Establish and own the QA/QC framework for the portfolio: automated testing strategies (unit, integration, regression, performance), test coverage standards, and quality gates that products must clear before release.
- Own the maintenance and upgrade strategy for shipped products - including SLA definitions, incident management, technical debt tracking and upgrade pathways that keep products healthy and supportable over time.
- Champion the integration of AI accelerators into the product development workflow - evaluating and embedding tools such as AI-powered code assistants (Ex: Copilot, Cursor), automated code review, AI-driven test generation, intelligent documentation, and GenAI-powered prototyping to boost developer productivity and reduce cycle time.
- Partner with the Data Science organisation to productionise models and analytical capabilities - defining clear contracts, integration patterns, performance benchmarks, and monitoring for ML components within products.
- Drive design thinking and user-centric development practices - ensuring local products are built with deep empathy for end-user workflows, not just technical elegance.
- People Leadership, Coaching & Culture
- Lead and grow a high-performing product + technical team
- Build leaders who can:
- think commercially
- prioritise effectively
- operate cross-functionally
- Shift team mindset from: “delivering requests” to “solving problems at scale”
- Build a high-trust culture that emphasises ownership, quality craftsmanship, delivery excellence, learning, and autonomy.
- Coach technical leaders on stakeholder management, storytelling, product thinking, and commercial awareness so they can independently drive workstreams and influence senior partners.
- Foster cross-functional fluency - developing team members who are equally comfortable discussing system architecture, product metrics, and business impact.
- Upskill teams on modern development practices and AI-powered tooling - ensuring the organisation stays current with evolving best practices
- Define and support learning and development plans, including opportunities to contribute to thought leadership (blogs, talks, open-source contributions, internal workshops).
- Cross-Functional Collaboration & Stakeholder Management
- Partner with:
- Product (Sigma)
- Product Data Science
- Engineering
- Markets & Commercial
- Drive alignment across:
- Roadmap
- Ownership
- delivery expectations
- Act as the primary technical product partner for local Product, Commercial, Markets, and Strategy leaders on your products.
- Partner with key stakeholders - aligning on model requirements, productionisation timelines, performance targets, and integration roadmaps for ML-powered features.
- Drive cross-functional alignment - facilitate product councils, architecture reviews, roadmap syncs, and sprint demos to ensure all teams are rowing in the same direction.
- Communicate complex technical concepts in simple, business-friendly language to senior, non-technical stakeholders - building confidence, driving adoption, and securing buy-in for investment decisions.
- Represent DnA and MiQ in internal and external forums (Ex: product councils, client meetings, industry events) as a senior technical product leader.
- Cost, Risk & Operational Excellence
- Own compute and tooling budgets for your domain; drive optimisation initiatives without compromising quality or innovation.
- Champion effective, lightweight Agile practices across teams; partner with Program/Project Management to continuously improve ways of working and delivery predictability.
- Proactively identify delivery, technical, and organisational risks and put in place mitigation plans
- Establish product health dashboards - tracking adoption, engagement, client satisfaction, and business impact metrics for every product in the portfolio.
- Org-wide Initiatives & Thought Leadership
- Contribute meaningfully to org-wide initiatives (Ex: hiring, calibration, promotion frameworks, diversity & inclusion, capability building) beyond your immediate remit.
- Help define MiQ's long-term product development and AI strategy, including the adoption of AI accelerators, next-generation development practices, and emerging technology evaluation.
- Champion a product-led mindset across the organisation - advocating for quality-first delivery, user-centricity, and continuous improvement as cultural norms.
Who are your stakeholders?
You Will Work Closely With
- Product Data Science organisation: as a key stakeholder and partner, collaborating on model productionisation, ML feature integration, and analytical capability roadmaps.
- Data & Analytics leadership: to shape strategy, investment, and talent plans.
- Product Management (global and local): to co-own roadmaps and outcomes for local products.
- Engineering & Platform teams: to build robust, scalable, and maintainable systems and shared infrastructure.
- Design & UX: to ensure products are intuitive, usable, and aligned with end-user workflows.
- Markets & Commercial teams (Sales, Trading, Account Management, Solutions, Client Partners): to validate opportunities, understand market needs, and drive client value at scale.
What You’ll Bring
- 12+ years in product, platform, or technical leadership roles in data-heavy environments (adtech/martech preferred)
- Proven experience:
- defining product strategy and roadmaps
- prioritising across competing demands
- scaling products from 0->1 and 1->N
- Experience working across:
- product
- engineering
- data science
- commercial teams
- Comfortable making trade-offs across:
- scale vs custom
- speed vs quality
- market vs product
- Ability to connect:
- Capabilities
- Workflows
- platforms (Sigma)
- Strong understanding of:
- data platforms (Databricks, AWS)
- engineering practices
- ML/DS productionisation
- Enough to challenge teams - not to micromanage
Technical Skills
- Strong proficiency in Python (and ideally PySpark) for building data-intensive applications and automation.
- Strong command of SQL and experience with large-scale data processing in big data ecosystems.
- Good understanding of engineering best practices - system design, design patterns, API design, microservices architecture, and scalable application development.
- Hands-on experience with CI/CD tooling, automated testing frameworks, and deployment orchestration (Ex:Jenkins, GitHub Actions, Docker, Kubernetes, Terraform).
- Exposure to modern GenAI techniques and AI-powered development tools (Ex: Copilot, Cursor, RAG, LLM-based agents, automated code review) and a point of view on integrating them into the product development lifecycle.
- Sufficient understanding of ML/statistical modelling concepts (regression, classification, clustering, experimentation) to effectively partner with and challenge the Data Science organisation on productionisation requirements.
- Familiarity with MLOps practices: model deployment, monitoring, retraining, and lifecycle management in production.
- Familiarity with product analytics tools and frameworks - understanding of funnel metrics, cohort analysis, A/B testing, and adoption/engagement measurement.
Leadership & Product Mindset
- Strong product thinking and strategic vision - able to connect market needs, client realities, competitive dynamics, and operational constraints into clear product strategies and roadmaps.
- Excellent communication and storytelling skills, with the ability to influence senior stakeholders, present product narratives, and make complex ideas intuitive.
- Deep customer empathy - a habit of spending time with users, markets, and commercial teams to understand the real problems behind the requested features.
- High degree of ownership, resilience, and a "figure it out" attitude - comfortable working with ambiguity, changing priorities, and competing stakeholder demands.
- Ability to drive cross-functional alignment - skilled at navigating matrixed organisations, building trust with engineering, design, commercial, and market leaders.
- Passion for building diverse, inclusive teams, and for creating environments where people can do their best work.
We’ve highlighted some key skills, experience and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role or another opportunity at MiQ.
If you have a passion for the role, please still apply.
What impact will you create?
Everything you and your teams build will help MiQ create the next generation of data and AI-powered products, enabling our markets and clients to make smarter decisions, run better campaigns, and measure success more effectively.
Your Work Will Directly Influence How MiQ
- Designs, builds, and scales local products tailored for different markets and client needs
- Raises the bar on product quality and reliability - through robust SDLC practices, automated QA/QC, and mature deployment and maintenance strategies
- Accelerates time-to-market - by integrating AI-powered development tools and modern practices into every product team's workflow
- Productionises data science and AI capabilities - partnering with the DS organisation to translate models into resilient, scalable product features.
- Embeds a culture of continuous improvement - where experimentation, iteration, and operational excellence are everyday norms.
What’s in it for you?
Our Center of Excellence is the very heart of MiQ, and it’s where the magic happens. It means everything you do and everything you create will have a huge impact on our entire global business.
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work.
Values
Our values are so much more than statements
. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.
- We do what we love - Passion
- We figure it out - Determination
- We anticipate the unexpected - Agility
- We always unite - Unite
- We dare to be unconventional - Courage
Benefits
Every region and office has specific perks and benefits, but every person joining MiQ can expect:
- A hybrid work environment
- New hire orientation with job-specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives.
- Employee resource groups are designed to connect people across all MiQ regions, drive action, and support our communities.
Apply today!
Equal Opportunity Employer
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