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Job details:
Company: Rukmani Realty
Location: Lucknow, Uttar Pradesh.
Project: Residential Group Housing and Commerical – Approximately 350 Apartments.
Reporting To: Owners / Promoters.
Experience: 8–15 years preferred in real estate sales and marketing.
About the Company
Rukmani Realty is a part of the R.R. Group, a diversified business conglomerate headquartered in Lucknow, with established interests in education, food processing, manufacturing, renewable energy and real estate. The Group employs more than 500 direct employees and actively participates in various social welfare initiatives.
Rukmani Realty marks the Group's expansion into real estate development, with a focus on quality residential projects, professional management and long-term value creation.
About the Role
We are looking for a dynamic, commercially driven and result-oriented Director/Head – Sales & Marketing to lead the complete sales, marketing, promotion and customer acquisition functions for our residential project in Lucknow.
Reporting directly to the owners, the selected candidate will take end-to-end responsibility for developing the sales strategy, building the team from scratch, establishing the project's market presence and achieving sales and revenue targets.
Key Roles and Responsibilities
- Sales Strategy: Develop sales plans, revenue targets, pricing recommendations and strategies to achieve timely sales and maximise project profitability.
- Team Building: Recruit, train and lead the complete sales and marketing team, including sales managers, relationship managers, telecallers and channel sales executives.
- Marketing & Promotion: Plan and execute digital and offline marketing campaigns, branding, advertising, social media promotions, property portal listings, events and project launches.
- Channel Partner Development: Build and manage a strong network of brokers, property consultants and channel partners to generate leads and drive sales.
- Market Research: Analyse competitors, customer preferences, market demand, pricing trends and promotional strategies to establish a competitive market position.
- Lead Management: Implement CRM systems, lead tracking, follow-up processes, sales reporting and conversion strategies.
- Customer Relations: Oversee customer enquiries, site visits, bookings, documentation coordination, payment follow-ups and customer satisfaction.
- Budget & Performance Management: Prepare and monitor sales and marketing budgets, track campaign effectiveness, control acquisition costs and improve conversion rates.
- Cross-functional Coordination: Coordinate with construction, finance and legal teams to ensure accurate customer communication and alignment of sales commitments with project progress.
- Management Reporting: Present regular reports to the owners on sales performance, bookings, collections, marketing expenditure, pipeline, market feedback and corrective actions.
Candidate Profile
- Bachelor's degree in Business Administration, Marketing or a related field; MBA preferred.
- 8–15 years of relevant experience, preferably with reputed residential real estate developers.
- Proven track record of residential project sales, team leadership and revenue generation.
- Experience in building sales teams, developing channel partner networks and launching or marketing residential projects.
- Strong understanding of digital marketing, CRM, lead generation, pricing and sales analytics.
- Excellent leadership, negotiation, communication and commercial decision-making skills.
- Familiarity with the Lucknow real estate market will be an advantage.
Why Join Us?
An opportunity to work directly with the owners, lead the entire sales and marketing function, build a team from scratch and play a key role in establishing and expanding the Group's real estate business.
A brief overview of the Group's businesses and social initiatives is presented below.
Education
With a vision to contribute to the nation's development through quality education, the Group established R.R. Group of Institutions in Lucknow. Spread across a 60-acre campus featuring state-of-the-art infrastructure, the institution comprises three institutes and serves a student community of over 5,000.
In 2016, the Group further expanded its presence in the education sector by establishing Prime Group of Institutions in Surat, Gujarat. Spread across a 40-acre lush green campus, serving more than 4,000 students.
Industries and Manufacturing
The Group has developed a strong industrial presence through its diverse manufacturing businesses, operating large-scale production facilities across multiple sectors.
R.N. Feeds Pvt. Ltd.
R.N. Feeds Pvt. Ltd. operates a 500-tonne-per-day poultry feed manufacturing facility in Lucknow and 400-tonne-per-day facility in Ambedkar Nagar district, Uttar Pradesh. The company manufactures a range of poultry feed products that are marketed and distributed across India. Its flagship brand is among the highest-selling poultry feed brands in Uttar Pradesh.
Purshottam Ram Food Industries Pvt. Ltd.
The company operates two manufacturing facilities: a 100-tonne-per-day glucose plant and a 300-tonne-per-day corn starch plant. The Group's glucose and starch manufacturing operations represent a significant industrial capability, with only two comparable plants of this kind in Uttar Pradesh.
Ram Niwas Flour Mills
The company operates three manufacturing units: a 300-tonne-per-day flour mill, a 300-tonne-per-day rice bran oil extraction plant, and a fully automated mustard oil extraction plant with a capacity of 200 tonnes per day. Its rice bran oil business serves established buyers in the edible oil industry, including major refiners such as Godrej.
Budhram Energy LLP
Budhram Energy LLP is a newly established venture focused on renewable energy, with a compressed biogas (CBG) manufacturing facility in Lucknow. The initiative reflects the Group's expansion into sustainable energy solutions and resource-efficient industrial operations.
Social Initiatives
The Group believes that business growth should go hand in hand with social responsibility. Its community-focused initiatives include:
Women Empowerment and Skill Development
The Group established Rukmani Devi Girls Degree College to promote access to higher education for women from nearby villages. It has also established a skill development centre offering training in embroidery, knitting, stitching and basic computer literacy to women in the surrounding communities, supporting their personal development and economic independence.
Community Healthcare
The Group supports community healthcare through homeopathic clinics operating across Lucknow, providing free health check-ups and medicines to improve access to basic healthcare services.
Real Estate
Building on its diversified business experience, entrepreneurial vision and established operational capabilities, Rukmani Realty marks the Group's expansion into real estate development.
The selected professional will have direct access to the owners, meaningful responsibility for project outcomes, the opportunity to recruit and develop their own team, and the scope to grow into a broader leadership position as the company's real estate portfolio expands.
Application: Candidates should share their CV on hr@rukmanirealty.com and mention current and expected CTC, notice period duration and anything else if they wish to highlight.
Click on Apply to know more.