Fueling Brains & Academies
Website:
fuelingbrains.com
Job details:
Overview
We are seeking a highly performance-driven Director – Marketing to lead Demand Generation & Digital Marketing for our childcare and early childhood education centers across North America. This role is accountable for building a scalable, predictable parent acquisition engine that drives qualified top-of-funnel leads and increases enrollments across academies in the US and Canada.
Based in Chennai, the Director will operate as the global digital growth owner — combining deep performance marketing expertise, strong analytical rigor, and an understanding of North American parent decision journeys.
This is a revenue-impact role, not a brand-only position.
What Success Looks Like (First 6 Months)
- Measurable increase in qualified parent inquiries across markets
- Improved lead-to-tour and tour-to-enrollment conversion
- Reduced cost per lead and cost per enrollment
- Predictable monthly demand pipeline aligned to center capacity
- Strong marketing → admissions funnel discipline
Core Responsibilities
- North America Digital Demand Generation (Primary Charter)
- Own the end-to-end digital marketing strategy for US and Canadian academies
- Build and scale multi-channel acquisition across:
- Google Search & Performance Max
- Meta (Facebook/Instagram)
- Local SEO & Google Business profiles
- Retargeting and lifecycle campaigns
- Develop geo-targeted campaigns by city/center catchment
- Optimize for high-intent parent leads, not vanity metrics
- Manage seasonal enrollment pushes and center launch campaigns
- Parent Funnel & Conversion Optimization
- Design and optimize the full parent journey: awareness → inquiry → tour → enrollment
- Partner closely with Admissions and Center teams
- Identify and fix funnel leakage points
- Drive landing page testing and CRO initiatives
- Improve lead quality and speed-to-contact metrics
- Performance Marketing & Revenue Analytics
- Own weekly and monthly marketing performance reviews
- Track and optimize key metrics:
- Cost per lead (CPL)
- Cost per enrollment (CAC)
- Lead-to-tour conversion
- Tour-to-enrollment conversion
- Channel ROI by market
- Build scalable dashboards with BI team
- Drive test-and-learn experimentation culture
- Marketing Technology, Attribution & Automation
- Strengthen marketing tech stack and attribution discipline
- Ensure clean lead tracking across all North American campaigns
- Improve CRM and marketing automation workflows
- Leverage AI and automation to improve campaign efficiency and speed
- Maintain strong data hygiene between marketing and admissions systems
- Team Leadership (India Hub)
- Build and lead the India-based digital marketing team
- Manage specialists across paid media, SEO, content, and analytics
- Oversee external agencies where applicable
- Establish clear KPIs, weekly cadences, and accountability
- Build a high-speed, performance-first marketing culture
- Cross-Functional & Global Collaboration
- Work closely with:
- North America Admissions teams
- Center Directors
- Global Marketing leadership
- BI/Data teams
- Align demand generation with enrollment targets and center capacity
- Support new academy launches and market expansion
Required Experience
- 10+ years in Demand Generation, Digital/Performance Marketing
- Proven success driving lead generation for multi-location businesses
- Experience marketing to US and/or Canadian audiences (strongly preferred)
- Hands-on expertise managing paid media at scale
- Experience owning funnel metrics through to conversion
- Prior team leadership experience required
Strong Plus (if Available)
- Childcare, education, healthcare, or franchise marketing
- Multi-geo or international demand generation
- Local market (city-level) performance marketing
- Parent or family audience targeting
Critical Skills
- Performance marketing and growth mindset
- Deep Google Ads & Meta Ads expertise
- Strong understanding of North American digital behavior
- Local SEO and Google Business optimization
- Funnel analytics and attribution
- Budget optimization and ROI discipline
- Strong stakeholder and cross-time-zone collaboration
- High ownership and execution intensity
Work Environment Requirements
- Full-time, on-site role based in Chennai, India.
- Must be available for regular collaboration with North American teams (up to 30% time overlap with Mountain Standard Time).
- Ability to work independently while managing a distributed creative team.
- Comfortable working collaboratively with remote and local teams
- Comfortable working in a fast-paced, dynamic environment.
Click on Apply to know more.