3 Minds Digital
Website:
3mindsdigital.com
Job details:
Role Overview
We are looking for a Digital Strategy Lead who can bridge creativity, business objectives, consumer insights, and digital execution. This role requires someone who can think strategically, identify growth opportunities, and craft integrated digital strategies that drive measurable impact for brands.
The ideal candidate is analytical, creatively inclined, AI savvy, and capable of managing multiple brands while collaborating closely with creative, content and performance teams.
Key Responsibilities
- Develop integrated digital strategies aligned with client business goals and audience insights
- Lead strategic planning across social media, performance marketing, influencer marketing, SEO, and content ecosystems
- Translate market trends, consumer behavior, and data into actionable campaign ideas
- Collaborate with creative, content, and media teams to ensure campaigns are insight-led and strategically strong
- Prepare strategic presentations, pitch decks, campaign approaches, and quarterly growth roadmaps
- Analyze campaign performance and provide optimization recommendations backed by data and insights
- Leverage AI tools for research, reporting, ideation, automation, and strategy enhancement
- Drive innovation by identifying emerging digital trends, platform opportunities, and new-age content formats
- Work closely with accounts to strengthen client relationships and identify upsell opportunities
- Ensure timely execution, efficient resource utilization, and contribution toward team profitability
Skills & Qualifications
- 4–7 years of experience in digital strategy, brand planning, or integrated marketing
- Strong understanding of social media, digital marketing, content ecosystems, and consumer behavior
- Excellent presentation, storytelling, and communication skills
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