Rare Ideas
Website:
rareideas.in
Job details:
Together Hospitality · Pune (Full-time)
Requires presence across brand locations
CTC: u20b95u20138 LPA
Experience: 2u20134 years
Reports to: Head of Marketing & Brand
Open Roles: 2
Brand Split
- DS1: Elephant & Co · Cobbler & Crew
- DS2: Juju · Gather · Izipizi Street
About The Role
The Digital Strategist at Together Hospitality is a hybrid role u2014 part strategist, part storyteller, part visual thinker, part platform obsessive.
You own how your brands show up and grow on Instagram. This is not a distance-from-execution role u2014 you understand the platform hands-on, have strong visual judgement, and can assess whether a piece of content is on-brand, platform-native, and worth posting.
You Sit Between Strategy And Execution
- You receive direction from the Creative Director
- Translate it into platform-ready output
- Ensure everything going live is aligned with both brand and performance goals
We are a creative-first hospitality group. Generic content is not acceptable. Every post must do something u2014 build awareness, drive footfall, earn shares, grow community, or keep the brand culturally relevant.
Requirements
- Instagram Strategy & Content Calendar
- Own the content calendar for your brands
- Define the content mix (awareness, events, community, culture)
- Set platform strategy u2014 formats, frequency, and direction
- Identify content gaps and opportunities
- Bring inspiration from outside hospitality (fashion, music, DTC, creators)
- Platform Intelligence & Instagram Fluency
- Stay ahead of algorithm changes, trends, and formats
- Understand what performs u2014 shares, saves, reach, engagement
- Use Instagram tools strategically (reels, collabs, stories, highlights)
- Apply platform-native thinking to all content
- Visual Quality & Brand Consistency
- Act as the first quality filter before content reaches the Creative Director
- Ensure all content is on-brand and visually aligned
- Spot issues in typography, layout, colour, and composition
- Give clear, actionable feedback to improve output
- Reduce dependency on the Creative Director for everyday visual decisions
- Content Storytelling & Brand Voice
- Shape how each brandu2019s story unfolds over time
- Write for key moments u2014 launches, campaigns, events
- Ensure content feels authentic, not over-curated
- Push back on anything generic or derivative
- Build a feed that feels like a coherent narrative, not random posts
- Content That Achieves Brand Goals
- Align every piece of content to a clear objective
- Ensure content drives real outcomes (footfall, engagement, recall)
- Work with Brand Managers on monthly goals
- Track whether content is actually delivering results
- Champion shareable, saveable, meaningful content
- WhatsApp Community & AI
- Build and manage WhatsApp community strategy
- Define what makes the community valuable and worth staying in
- Ensure communication feels exclusive, not broadcast-driven
- Use AI tools for research, ideation, and optimisation
- Bring AI and platform learnings to the team regularly
- Performance & Reporting
- Own weekly performance tracking (growth, reach, engagement, saves, shares)
- Provide actionable insights, not just reports
- Align organic strategy with paid marketing
- Track competitor and industry activity
What This Role Does NOT Own
- Posting, scheduling, or community replies (Social Media team)
- Final visual sign-off (Creative Director)
- Paid media (Performance Marketing team)
How Youu2019ll Be Measured (KRAs)
- Instagram Growth & Community u2013 Meaningful audience growth and engagement
- Content Performance u2013 Work drives shares, saves, and real outcomes
- Visual Quality u2013 Strong on-brand filtering before CD review
- Brand Storytelling u2013 Cohesive, distinctive brand presence
- Platform & AI Intelligence u2013 Proactive learning and application
What Weu2019re Looking For
Experience
- 2u20134 years in digital/content/social strategy (Instagram-first)
- Experience managing multiple brands
- Demonstrated community growth or performance impact
- Basic design understanding (hierarchy, composition, branding)
Platform & Visual Skills
- Deep understanding of Instagram (formats, algorithm, behaviour)
- Strong visual judgement u2014 can identify what works and what doesnu2019t
- Familiarity with Instagramu2019s native tools and editing
- Ability to think about a brandu2019s presence holistically
Core Skills
- Strong writing and storytelling ability
Click on Apply to know more.