Website:
nimdurgapur.co.in
Job details:
Company Description NIM Durgapur | Institute of Hotel Management is a leading hospitality education institution in Eastern India, dedicated to developing future-ready professionals for the hotel and tourism sector. The institute offers industry-relevant diploma, degree, and certificate programs in Hotel Management, Culinary Arts, Food & Beverage Service, Front Office Operations, and Housekeeping. Programs are designed by experienced industry practitioners and academic experts to ensure graduates are prepared for real-world roles from day one. With a focus on practical training, academic rigor, and global exposure, NIM Durgapur serves learners and partner organizations across multiple cities in West Bengal, Bihar, Jharkhand, and Odisha.
Role Description The Digital Specialist role is a full-time remote position responsible for managing and enhancing the institute’s digital presence and online engagement. Day-to-day tasks include developing and implementing digital marketing campaigns, optimizing content across web and social media platforms, and supporting digital strategy aligned with institutional goals. The Digital Specialist will analyze performance metrics, prepare regular reports, and recommend improvements to increase reach, lead generation, and brand visibility. The role also involves coordinating with academic and administrative teams to promote programs, events, and initiatives, as well as managing digital projects such as website updates, email marketing, and online outreach activities.
Qualifications
- Candidates should possess strong Digital Strategy and Digital Marketing skills, including campaign planning, social media management, and basic SEO/SEM knowledge.
- Candidates should possess excellent Analytical Skills to interpret data, track key performance indicators, and translate insights into actionable recommendations.
- Candidates should possess effective Communication skills, with the ability to create clear, engaging digital content and collaborate with cross-functional teams.
- Candidates should possess Project Management skills to plan, execute, and monitor digital initiatives within timelines and budgets.
- Relevant qualifications such as a bachelor’s degree in Marketing, Digital Media, Communications, IT, or a related field are preferred.
- Experience with digital tools and platforms (e.g., social media dashboards, web analytics, email marketing software, content management systems) is beneficial.
- Ability to work independently in a remote environment, manage multiple priorities, and adapt to evolving institutional needs is important.
- Prior experience in education, hospitality, or service-oriented sectors is an advantage but not mandatory.
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