Website:
aimarketinglab.in
Job details:
Company: AM Marketing Lab
Location: Hyderabad
Employment Type: Full-Time
Experience: 2–3+ Years of Relevant Experience
Compensation: ₹6 LPA (₹3LPA Fixed + ₹3LPA Performance-Linked Variable)
Company Description : AI Marketing Lab is an integrated AI, Digital Marketing, and Business Growth company working with brands across multiple industries and markets.
We work across performance marketing, SEO, social media, website optimisation, content, analytics, AI-powered marketing, and digital growth strategies to help businesses generate measurable business outcomes.
We are looking for a Digital Marketing Associate who can think beyond individual marketing channels and understand how different digital activities work together to drive leads, sales, revenue, ROI, and long-term brand growth.
This is not a role for someone who specialises in only one area. We are looking for an overall digital marketing player with strong hands-on experience.
About the Role: As a Digital Marketing Associate, you will be responsible for planning, executing, analysing, and optimising digital marketing activities across multiple brands.
The ideal candidate should have strong practical knowledge of Performance Marketing and SEO, along with a good understanding of websites, analytics, lead generation, conversion optimisation, content, and social media.
You should be comfortable working with different business models and industries, particularly e-commerce, healthcare, hospitals, services, and lead-generation businesses.
Most importantly, you should be able to connect marketing activities to actual business results.
Key Responsibilities:
Performance Marketing
- Plan, execute, monitor, and optimise paid campaigns across platforms such as Google Ads and Meta Ads.
- Manage campaigns focused on lead generation, e-commerce sales, conversions, and business growth.
- Develop campaign structures, audience strategies, keyword strategies, creatives, landing pages, and conversion funnels.
- Monitor CPL, CPA, ROAS, ROI, CTR, CPC, conversion rate, revenue, and lead quality.
- Identify opportunities to improve campaign efficiency and scale successful campaigns.
- Analyse campaign performance and provide actionable recommendations.
- Work closely with creative and content teams to improve ad performance.
SEO
- Develop and execute practical on-page, off-page, technical, and local SEO strategies.
- Conduct keyword research and identify high-intent search opportunities.
- Monitor keyword rankings, organic traffic, search visibility, and conversions.
- Plan SEO content strategies based on business objectives and search intent.
- Optimise website pages, metadata, headings, internal linking, and content.
- Identify technical SEO issues and coordinate with the website/development team for implementation.
- Track SEO performance and provide regular reports on keyword and traffic growth.
- Drive measurable improvement in organic rankings and qualified organic traffic.
Website & Conversion Optimization
- Have a strong understanding of how websites contribute to digital marketing performance.
- Analyse landing pages, website journeys, forms, CTAs, and conversion points.
- Identify website issues that may impact lead generation, sales, or user experience.
- Work with the web team to improve landing pages, website content, speed, structure, and conversion rates.
- Understand basic website analytics and user behaviour.
Analytics & Reporting
- Analyse data from GA4, Google Ads, Meta Ads, Search Console, and other relevant platforms.
- Track and interpret marketing KPIs across different channels.
- Prepare performance reports with clear insights rather than simply presenting numbers.
- Identify what is working, what is not working, and what should be changed.
- Connect marketing metrics with actual business outcomes such as revenue, qualified leads, sales, and ROI.
Multi-Brand Marketing
You will have the opportunity to work across multiple brands and industries, including:
- E-commerce
- Healthcare & hospitals
- B2B
- Education
- Consumer brands
- Professional services
- Lead-generation businesses
- Technology and AI businesses
The ability to understand different customer journeys, business models, target audiences, and conversion funnels will be an important part of the role.
Required Technical Skills:
Mandatory
- 2–3+ years of hands-on digital marketing experience.
- Strong practical experience in Performance Marketing.
- Hands-on experience managing Google Ads and Meta Ads.
- Strong understanding of SEO and proven experience working on SEO campaigns.
- Good understanding of website structure, landing pages, CRO, and user journeys.
- Experience with analytics and performance reporting.
- Strong understanding of lead generation and conversion funnels.
- Ability to analyse data and make optimisation decisions based on performance.
- Experience working with multiple brands, clients, or industries is highly preferred.
Industry Experience:
Candidates who have previously worked with e-commerce, hospitals, healthcare, education, B2B, service businesses, or lead-generation brands will be strongly preferred.
The Ideal Candidate:
We are looking for someone who is:
- A hands-on digital marketer, not just a campaign coordinator.
- Strong in both Performance Marketing and SEO.
- Comfortable working with websites and landing pages.
- Data-driven and comfortable working with numbers.
- Able to understand the complete customer journey — from search/ad → landing page → lead/sale → revenue.
- Comfortable managing multiple brands and campaigns simultaneously.
- Curious about emerging AI tools and technologies in digital marketing.
- Proactive in identifying problems and opportunities.
- Capable of independently taking ownership of campaigns and results.
- Focused on business outcomes rather than vanity metrics.
Performance Based Earning Opportunity
At AM Marketing Lab, a significant part of the earning potential is linked to measurable performance and business outcomes.
The performance variable can be evaluated based on parameters such as:
- Lead generation
- Qualified lead volume and quality
- Cost per lead / acquisition
- ROI and ROAS
- Revenue generated
- Campaign growth and efficiency
- Organic traffic growth
- Number and quality of keywords ranking
- SEO growth and visibility
- Website conversion improvements
- Overall contribution to client/business growth
Why to Join AI Marketing Lab:
At AM Marketing Lab, you won't be restricted to working on a single channel or a single brand.
You will get exposure to:
- Multiple brands and industries
- National and international projects
- Performance marketing
- SEO and organic growth
- Website and conversion optimisation
- Analytics and data-driven marketing
- AI-powered marketing technologies
- Lead generation and e-commerce growth
- End-to-end digital marketing strategy
- Cross-functional collaboration with creative, technology, content, SEO, and performance teams
This role is designed for someone who wants to become a complete digital growth professional, rather than remaining limited to one marketing function.
Interested candidates should submit:
- Updated Resume
- Details of previous brands/companies worked with
- Performance Marketing experience and campaign examples
- SEO experience and results achieved
- Relevant case studies or portfolio, if available
Candidates should be prepared to discuss actual campaigns they have managed, the challenges they faced, the strategies they implemented, and the measurable results achieved.
Click on Apply to know more.