- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- campaign performance
- content marketing
- digital marketing
- Google Ads
- Google Analytics
- keyword research
- paid search
- SEM
- YouTube Ads
About the role
Thakur Global Business School (TGBS)
Website:
tgbsmumbai.in
Job details:
Job Role
- Experience: Minimum 3 years of relevant experience in the education industry, preferably in digital/performance marketing.
- Strong proficiency in Digital Marketing and Marketing strategies, with the ability to plan, execute, optimize, and manage promotional campaigns.
- Hands-on experience with Google Ads, including:
- Google Search Ads
- Display Ads
- YouTube Ads
- Strong hands-on experience in Meta Ads and lead-generation campaigns.
- Experience in keyword research, paid search campaigns, campaign optimization, and search engine marketing (SEM).
- Strong understanding of web analytics tools such as Google Analytics and Google Tag Manager to track campaign performance, conversions, user behavior, and ROI.
- Ability to analyze campaign data and generate actionable insights to improve lead quality, conversion rates, and overall campaign performance.
- Knowledge of SEO and content marketing will be an added advantage.
- Knowledge or hands-on experience with LinkedIn Ads and Connected TV (CTV) advertising will be an added advantage.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong understanding of lead-generation funnels, audience targeting, conversion tracking, remarketing, and performance optimization.
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Work Mode: This is a full-time, on-site position. Work from home / remote work is not permitted.
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