Maitri
Website:
maitri.com
Job details:
Company Description Maitri Advertising Works P Ltd is a collective of creative problem-solvers and one of South India’s largest independent agency networks with over three decades of experience in building brands. From strategy and creative communication to digital marketing, media planning, influencer marketing, branding, film production, and events, we partner with the region's most recognised brands to deliver impactful advertising solutions across traditional and digital platforms.
Who We're Looking for
- A strategic thinker with a performance-first mindset.
- Someone who enjoys solving marketing challenges through data and creativity.
- A proactive team player who can collaborate across departments and manage multiple priorities.
Role Description
- Plan and execute digital media campaigns across Meta (Facebook & Instagram) and Google Ads.
- Develop media plans based on campaign objectives, target audience, budgets, and performance goals.
- Set up, monitor, optimize, and report on paid campaigns to maximize ROI.
- Work closely with the creative, content, client servicing, and strategy teams to ensure campaigns are executed seamlessly.
- Plan and manage influencer marketing campaigns, including creator identification, coordination, and performance tracking.
- Analyze campaign performance and provide actionable insights for continuous improvement.
- Stay updated on the latest digital marketing trends, platform updates, and best practices.
Qualifications
- Strong expertise in Media Planning and Media Strategy for digital campaigns, with the ability to translate client goals into effective media plans.
- Proficiency in Digital Strategy and Research, including audience segmentation, competitor analysis, and platform selection.
- Experience using digital analytics tools to interpret data and optimize performance.
- Solid understanding of digital advertising platforms (e.g., Google Ads, Meta, programmatic), campaign tracking, and performance metrics
Click on Apply to know more.