The Wellness Shop
Website:
thewellnessshop.in
Job details:
The Wellness Shop is a fast-emerging D2C beauty and wellness brand offering premium skincare, haircare, and personal care products focused on delivering visible results. As we continue expanding across digital platforms, we are seeking a driven Digital Marketing Trainee to manage and scale our Google advertising initiatives.
We are looking for a result-oriented and data-focused Digital Marketing Specialist with solid experience in running Google Ads campaigns for D2C businesses. The ideal candidate will oversee end-to-end campaign execution, advertising budget management, and team coordination while driving improvements in ROAS, CPA, and overall revenue performance.
Key Responsibilities
- Develop, manage, and optimise Google Ads campaigns across Search, Shopping, Display, YouTube, Performance Max, and Remarketing channels to maximise growth and campaign efficiency.
- Oversee monthly advertising spends of ₹10 Lakhs+ while ensuring effective allocation of budgets and strong return on investment.
- Create and enhance campaign structures to improve targeting accuracy, scalability, and conversion performance.
- Carry out keyword planning, competitor analysis, negative keyword optimisation, and ongoing A/B testing for creatives, landing pages, audiences, and bidding strategies.
- Monitor campaign performance using metrics such as CTR, CPC, CPA, ROAS, conversion rate, and revenue, and prepare insightful reports with actionable optimisation strategies.
- Execute promotional campaigns for festive periods, seasonal events, and remarketing initiatives to improve customer acquisition and sales conversions.
- Collaborate with content, design, and creative teams to produce compelling advertising assets and provide performance-based recommendations for better campaign outcomes.
- Support and supervise junior marketing team members or interns by assigning responsibilities, reviewing deliverables, and ensuring smooth and timely execution of campaigns.
About Company: The Wellness Shop is one of the leading e-commerce brands providing a range of cosmetics and wellness products based in Bangalore, India. Our values are derived from the Charaka Samhita, a Sanskrit treatise on general medicine dating back to around 1000 BC in the Indus Valley area. According to the Charaka Samhita, the human body consists of three bodily states: Vata, Pitta, and Kapha.
Click on Apply to know more.