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Company Description DigiAdda is a full-service digital marketing agency that helps businesses build a strong online presence, generate high-quality leads, and achieve sustainable growth in the digital space. The team combines creativity, strategic thinking, and data-driven marketing to deliver impactful results across major digital platforms. Campaigns are built with a clear focus on return on investment, audience engagement, and long-term brand growth rather than just running ads. DigiAdda supports startups, small businesses, and established brands in scaling their digital presence effectively and affordably, offering tailored solutions for different stages of growth.
Role Description The Digital Marketing Team Lead is a full-time, on-site role based in Gurugram. The person in this role will oversee the digital marketing team’s day-to-day activities, including planning and executing multi-channel campaigns, monitoring performance metrics, and optimizing strategies for lead generation and brand growth. Responsibilities include assigning tasks, guiding team members, reviewing campaign assets, and ensuring timely delivery of high-quality work. The Team Lead will collaborate with sales and client-facing teams to understand business objectives, develop marketing plans, and report on results and insights. This role also involves mentoring team members, promoting best practices, and maintaining alignment with DigiAdda’s standards for creativity, strategy, and ROI-focused execution.
Qualifications
- Candidates should possess strong Team Management and Team Leadership skills to coordinate workloads, mentor team members, and drive performance.
- Candidates should possess excellent Communication skills to collaborate with internal teams, present strategies, and convey complex ideas clearly to clients.
- Candidates should possess Sales and Marketing skills to align campaigns with business goals, support revenue growth, and understand market trends.
- Experience in digital marketing channels (e.g., SEO, SEM, social media, email marketing, content marketing) and performance analytics tools.
- Ability to interpret data, optimize campaigns based on insights, and work effectively in a fast-paced, on-site environment.
- Prior experience leading a marketing or digital campaigns team, preferably in an agency setting.
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