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Digital Marketing Specialist – SEO & Inbound
Atoa · Remote (India) or Hybrid (Bangalore, Whitefield) · Full-time permanent role
About Atoa
Atoa is an FCA-authorised UK FinTech building the country's leading Pay by Bank solution for mid-market businesses. Rated "Excellent" on Trustpilot and backed by investors behind PayPal, Wise, and Xero. We're a lean global team - you'll work directly with founders, not layers of management.
The Role
This is a hands-on execution role. You'll own our digital presence day-to-day — keeping our WordPress SEO sharp, our content pipeline moving, our email campaigns running, and our rankings tracked. If you've spent time at a digital marketing agency managing SEO and campaigns for B2B clients, this will feel familiar — except you'll own one brand end-to-end.
What You'll Own
🔍 SEO & WordPress
- Maintain and improve on-page SEO across the Atoa website (WordPress)
- Conduct keyword research, track rankings (SEMrush / Ahrefs / Search Console), and flag drops or opportunities
- Manage technical SEO hygiene — meta tags, internal linking, schema, page speed
- Keep up with AI search / GEO (Google AI Overviews, Perplexity visibility)
✍️ Content & Blog
- Own the editorial calendar — plan, brief, and coordinate with a content writer
- Optimise and publish blog posts with strong SEO quality
- Use AI tools (ChatGPT, Claude, SurferSEO) to speed up content production
📧 Email & Inbound Campaigns
- Set up and manage email marketing sequences for inbound leads (HubSpot or similar)
- Build newsletters, nurture flows, and campaign emails
- Track open rates, CTR, and conversion — iterate based on data
📈 Paid Campaigns (Secondary)
- Set up and manage basic Google Ads or LinkedIn campaigns when needed
- Monitor performance, adjust bids, and report ROI
📊 Reporting
- Weekly dashboard: rankings, traffic, MQLs, email performance
- Tell us what's working, what's not, and what to do next
What We're Looking For
- 3–5 years in digital marketing, ideally agency-side with B2B or SaaS clients
- Hands-on with WordPress SEO — Yoast/RankMath, redirects, page structure
- Comfortable with rank tracking and keyword tools (SEMrush, Ahrefs, or equivalent)
- Experience setting up email campaigns and automations (HubSpot, Mailchimp, or similar)
- Basic familiarity with Google Ads or LinkedIn Ads
- Uses AI tools naturally in your workflow
- Strong written English — you'll be writing for a UK audience
Bonus Points
- Experience targeting UK/EU markets
- Background in FinTech, SaaS, or payments content
- Knows what GEO (Generative Engine Optimisation) is and has experimented with it
This Role Is NOT for You If:
- You're primarily a social media or brand marketing person
- You need a large team around you to execute
- You've only worked in-house with a big team doing the heavy lifting
What You Get
- Competitive salary
- Performance bonus
- Flexible work conditions (work remote, work from office, up to you)
- Direct access to founders — fast decisions, no bureaucracy
- Ownership of a growing brand in a high-traction FinTech
Our Process
Intro Call → Short Take-Home Task (SEO audit) → Final Call → Offer
Click on Apply to know more.