XFactor Talent
Website:
xfactortalent.com
Job details:
Role Overview
Our client is scaling across Europe, and we are looking for a Digital Marketing & Lead Generation Specialist who can turn expertise into pipeline.
This is not a “posting content” role — it is a revenue-impact role.
You will own the end-to-end digital demand engine:
from brand positioning → content → outreach → funnel → qualified leads.
Your mission is simple:
- Turn content into conversations
- Turn conversations into qualified leads
- Turn leads into revenue opportunities
Key Responsibilities
🎯 LinkedIn Branding & Demand Generation
- Own and execute LinkedIn strategy (company + founder branding)
- Build high-impact content: posts, carousels, newsletters, and thought leadership
- Run targeted LinkedIn campaigns (organic + paid, retargeting, engagement funnels)
- Drive outbound prospecting using LinkedIn Sales Navigator + automation tools
- Continuously optimize messaging, targeting, and conversion rates
✉️ Email Marketing & Lead Nurturing
- Design and execute cold outreach + nurture email sequences
- Build segmented campaigns using CRM tools (HubSpot, Zoho, etc)
- Write high-converting B2B email copy (cold, warm, and re-engagement)
- Launch and manage monthly newsletters (insights, hiring trends, case studie
- Improve open rates, CTR, and reply-to-conversion performance)
📈 Campaign Strategy & Funnel Ownership
- Plan and execute multi-channel campaigns (LinkedIn, email, content, landing pages)
- Build lead magnets: reports, salary guides, hiring insights, eBooks
- Create and optimize landing pages and conversion funnels
- Own key metrics: CPL, MQL, SQL, pipeline contribution
- Run A/B tests across messaging, creatives, and offers
💬 Content Marketing & Positioning
- Translate internal expertise into market-facing content
- Collaborate with recruitment & finance teams for insights-driven content
- Repurpose content across blogs, LinkedIn, email, and campaigns
- Build authority in IT hiring, finance recruitment, and outsourcing solutions
- Craft messaging that resonates with decision-makers, not job seekers
Click on Apply to know more.