VehicleCare
Website:
vehiclecare.in
Job details:
Company Description
VehicleCare is a pioneering motor claims fulfillment platform in India, dedicated to making car insurance claims predictable, transparent, and reliable. By managing the repair ecosystem end-to-end, VehicleCare partners with independent workshops to establish a disciplined repair network driven by standard pricing, quality benchmarks, and service level agreements. Collaborating with insurers and brokers, VehicleCare reduces claims leakage, improves turnaround times, and enhances the customer claims experience. As an operations-first business powered by technology, VehicleCare focuses on achieving controlled, high-quality claim outcomes rather than merely digitizing processes.
Role Description
This is a full-time, on-site role based in Gurugram for a Digital Marketing Specialist. The successful candidate will be responsible for developing and executing digital marketing strategies to improve online presence and engagement. Key responsibilities include managing social media marketing campaigns, analyzing web analytics data to optimize online content, and implementing effective online marketing initiatives. The role also involves working closely with cross-functional teams to ensure cohesive communication efforts and overarching brand alignment.
Location: Gurgaon
Experience: 2–6 years
Joining: Immediate
Salary: Up to ₹6.5 LPA
🔹 Key Responsibilities:
Search Engine Optimization (SEO)
- Develop and execute Geo SEO strategies to target specific city and regional audiences.
- Implement AI SEO tools and automation to enhance keyword targeting, content optimization, and real-time ranking improvements.
- Manage on-page, off-page, and technical SEO to improve organic visibility.
Paid Advertising & Campaigns
- Plan and manage Google Ads (Search, Display, Remarketing) campaigns.
- Run Facebook Ads, Instagram Ads, and audience retargeting campaigns.
- Optimize campaigns to achieve maximum ROI.
Social Media Optimization (SMO)
- Create and manage content calendars for Facebook, Instagram, LinkedIn, and YouTube.
- Increase engagement, followers, and brand visibility.
Google My Business (GMB) Optimization
- Maintain and optimize GMB listings for multiple locations.
- Use local SEO tactics to boost search rankings for location-based queries.
Performance Tracking & Reporting
- Analyze campaign data using Google Analytics, Search Console, and AI-driven tools.
- Generate actionable insights for continuous improvement.
🔹 Requirements:
- Proficiency in digital marketing, including campaign design and performance optimization
- Strong knowledge of web analytics and related tools
- Proven ability to implement effective marketing strategies and drive customer engagement
- Excellent analytical and communication skills
- Strong expertise in Google Ads, SEO, SMO, Facebook Ads, and Google My Business
- Certification in Geo SEO and AI SEO is preferred
- Excellent knowledge of keyword research, backlink strategies, and competitive analysis
- Strong analytical skills with the ability to track and measure KPIs
- Available for immediate joining
- 📩 Apply Now: Send CV to hr@vehiclecare.in with the subject line (Apply for Digital Marketing Specialist)
Click on Apply to know more.