Website:
trueven.in
Job details:
We are looking for a highly skilled Digital Marketing Specialist who can take complete ownership of our paid marketing campaigns and drive high-quality leads through performance marketing channels.
Key Responsibilities:
- Plan, create, and manage paid ad campaigns across Meta Ads (Facebook & Instagram) and Google Ads
- Optimize campaigns for lead generation and conversions
- Monitor campaign performance and continuously improve ROI through data-driven strategies
- Perform A/B testing on creatives, ad copies, and landing pages
- Track, analyze, and report campaign metrics such as CPL, CTR, CAC, ROAS, etc.
- Manage audience targeting, retargeting campaigns, and funnel optimization
- Coordinate with the creative team for performance-based ad creatives
- Stay updated with latest digital marketing trends and platform algorithm changes
Requirements:
- Proven experience in running successful Meta and Google Ads campaigns
- Strong analytical skills with hands-on experience in performance marketing tools
- Experience in lead generation and conversion-focused campaigns
- Ability to manage budgets efficiently and scale campaigns profitably
- Familiarity with CRM integrations and conversion tracking tools (Pixel, GA4, GTM)
Added Advantage:
- Prior experience working in the EdTech industry
- Experience in marketing high-ticket courses or online learning platforms
How to Apply:Interested candidates can share their CV to: hr@trueven.in
Click on Apply to know more.