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Company Description SignageBuzz is a growing marketing and signage solutions company that helps businesses enhance their brand visibility and customer engagement. The team focuses on creative, data-driven strategies to deliver impactful campaigns across digital and physical channels. Working with clients from diverse industries, SignageBuzz offers opportunities to collaborate on a wide range of projects and marketing initiatives. Team members are encouraged to bring fresh ideas, experiment with new tools, and contribute to measurable business outcomes.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in the Pune/Pimpri-Chinchwad Area. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns across channels such as social media, search, and email to drive brand awareness, lead generation, and customer engagement. Day-to-day responsibilities include managing social media calendars, creating and publishing content, monitoring campaign performance, and using web analytics tools to track and report key metrics. The role also involves coordinating with design and sales teams, conducting competitive research, and recommending improvements to digital strategies. The specialist will be expected to stay current with digital marketing trends and best practices to help SignageBuzz continuously improve its online presence.
Qualifications
- Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
- Proficiency in Social Media Marketing, including content scheduling, community management, and performance tracking.
- Ability to use Web Analytics tools (e.g., Google Analytics or similar) to analyze traffic, conversion data, and campaign effectiveness.
- Excellent Communication skills, with the ability to create clear, engaging messages and collaborate effectively with cross-functional teams.
- Familiarity with SEO/SEM concepts, marketing automation, and basic design or content creation tools is beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Strong attention to detail, analytical mindset, and ability to manage multiple projects and deadlines on-site in the Pune/Pimpri-Chinchwad Area.
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