Shifter System Technologies
Website:
shiftertech.com
Job details:
About the Role
We are looking for a results-driven Digital Marketer whose primary focus will be lead generation for our IT services business and our e-commerce store. You will also handle SEO for select clients when needed. The ideal candidate is hands-on, data-oriented, and comfortable running campaigns across multiple channels.
Key Responsibilities
- Plan, execute, and optimize lead generation campaigns using Google Ads, Meta Ads, and LinkedIn Ads for our IT services.
- Drive qualified traffic and conversions for the company’s e-commerce store through paid campaigns, email marketing, and social media marketing.
- Perform keyword research, on-page SEO, off-page SEO, and technical SEO audits for client websites when required.
- Create and manage landing pages, lead magnets, and conversion funnels to improve lead capture.
- Track, analyze, and report campaign KPIs such as CPL, ROAS, CTR, and organic rankings using tools like Google Analytics, Search Console, and advertising platforms.
- Manage email marketing and WhatsApp marketing campaigns for lead nurturing and remarketing.
- Stay updated with latest digital marketing trends, platform algorithm updates, and competitor strategies.
- Coordinate with the content and design teams to develop ad creatives, blog content, and social media assets.
Required Skills & Qualifications
- 2–4 years of hands-on experience in digital marketing with a proven track record in lead generation.
- Strong experience in Google Ads and Meta Ads Manager, and knowledge of at least one additional paid channel.
- Solid understanding of SEO (On-page, Off-page, and Technical SEO).
- Experience with SEO tools like Ahrefs, SEMrush, or Moz.
- Experience running campaigns for IT services or e-commerce businesses (preferred).
- Knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking setup.
- Strong analytical and reporting skills.
- Good written communication skills for ad copy, email campaigns, and content creation.
Preferred Skills
- Experience with marketing automation tools such as HubSpot, Mailchimp, or Active Campaign.
- Basic knowledge of HTML/CSS and landing page builders like Elementor, Webflow, or Unbounce.
- Familiarity with CRM systems and lead management workflows.
- Experience with video marketing or YouTube channel growth.
What We Offer
- Opportunity to work with IT services, e-commerce projects, and client SEO campaigns.
- Performance-based incentives based on lead generation and campaign performance.
- Collaborative on-site work environment in Mohali with growth opportunities.
- Hands-on exposure to complete digital marketing strategy and execution.
Apply Now
If you are passionate about digital marketing and ready to grow your career with Shyftr System Technologies, we would love to hear from you.
📧 Send your updated resume to: hr@shiftertech.com
📍 Location: On-Site – Mohali, Punjab
📞 Contact: [9815036953]
Click on Apply to know more.