Website:
screeninteractiv.com
Job details:
Location: Bangalore/Bengaluru (Work From Office)
Experience: 1-2 Years
Job Description
We are looking for a Digital & Social Media Marketing Specialist to strengthen brand presence
by identifying target audiences and effectively distributing marketing content for Screen
Interactiv (Screetract OPC) and its clients.
You will plan, create, and execute digital marketing strategies that build brand awareness,
boost engagement, generate leads, and strengthen the overall online reputation of Screetract
and its client portfolio.
Key Responsibilities
● Plan and execute digital marketing campaigns across the web - email,
social media, display advertising and others.
● Manage end-to-end PPC campaigns across LinkedIn, Meta (Instagram & Facebook),
and YouTube.
● Utilize website analytics and SEO/GEO tools such as Google Analytics, Google Search
Console, SEMrush, Ahrefs, etc.
● Implement on-page and off-page SEO/GEO best practices, including keyword research,
competitor analysis, and website traffic evaluation.
● Stay updated with the latest digital marketing trends, tools, and algorithm updates.
● Promote onsite and offsite activities to improve ranking, profile authority, and traffic.
● Prepare weekly performance reports for multiple client accounts.
● Develop, manage, and monitor campaign budgets.
● Measure and report campaign performance, analyzing KPIs and ROI.
● Drive lead generation and brand awareness across digital channels.
● Deliver tasks within deadlines with minimal revisions, supported by strong analytical
skills and data-driven thinking.
● Maintain strong written and verbal communication for internal and client-facing roles.
Technical Requirements
● Proven experience managing campaigns across Facebook, Instagram, LinkedIn, and
YouTube.
● Advanced knowledge of Google Ads and search engine advertising.
● Strong proficiency in Google Analytics, Google Search Console, and Google Tag
Manager (GTM).
● Experience using media management tools such as Hootsuite, Zoho Social, or similar.
● Hands-on experience with email marketing tools (Brevo, Mailchimp, Sendinblue, etc.).
● Ability to run push notification campaigns via SMS, WhatsApp, or similar platforms.
● Working knowledge of Google Workspace, MS Office, MS Excel and AI-powered tools
used in digital marketing.
● Preferred: basic knowledge of WordPress.
● Preferred: experience with e-commerce and q-commerce marketing.
Qualifications
● Bachelor’s/Master’s degree or diploma in Digital Marketing or a related field
(preferred).
● Strong presentation and communication skills for client interactions.
About Us
We are an Integrated Design & Marketing Solutions company based in Bengaluru, specializing
in:
● Branding
● Web Design
● Public Relations
● Digital Marketing
● Social Media Management
● Visual Communication (2D/3D Animation, Renderings & AR/VR)
Contact Details
Email: aswathy@screetract.com
Phone: +91 82776 01258
Click on Apply to know more.