RapidBrains
Website:
rapidbrains.com
Job details:
Job Titles: Digital Marketing Specialist
Experience: 3+ Years
Location: Onsite -Kochi
Job type: Permanent Hire
Notice Period: Immediate Joiners Preferred
Overview
We are looking for a creative and performance-driven Digital Marketing Specialist to join our growing marketing team. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, SEO, Email Marketing, Content Creation, and Social Media Management. This role requires a blend of analytical thinking, creativity, and campaign execution skills to drive lead generation, brand awareness, and ROI growth.
Roles & Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Meta Ads and Google Ads.
- Generate quality leads and improve campaign ROI through performance marketing strategies.
- Conduct audience research, targeting, retargeting, and A/B testing.
- Manage and optimize landing pages and sales funnels.
- Perform keyword research and implement on-page SEO strategies.
- Monitor website traffic, rankings, and SEO performance.
- Manage website content and updates using CMS platforms like WordPress.
- Create engaging ad copy, social media content, reel scripts, and email campaigns.
- Plan and manage social media calendars and brand communication.
- Execute email marketing campaigns, newsletters, and automation workflows.
- Coordinate with designers, video editors, influencers, and media partners.
- Organize and support webinars and online events using Zoom.
- Track campaign performance and prepare weekly/monthly reports.
- Analyze competitor activities and market trends for strategy improvements.
- Collaborate with cross-functional teams to align marketing goals with business objectives.
Skills Required
- Digital Marketing
- Performance Marketing
- Lead Generation
- Meta Ads & Google Ads
- Search Engine Optimization (SEO)
- Keyword Research & On-Page SEO
- Email Marketing & Automation
- Social Media Marketing
- Campaign Management & Optimization
- Conversion Rate Optimization (CRO)
- Audience Targeting & A/B Testing
- Content Creation & Copywriting
- Website & CMS Management (WordPress)
- Landing Page Optimization
- Influencer Marketing
- Analytics & Reporting
- Webinar Management
- Creative Thinking & Strategy
- Competitor Analysis
- Communication & Team Collaboration
Click on Apply to know more.